In previous episodes we have defined what we mean by a digital strategy and how to start building one out by highlighting the questions we need answered in order to do so. Today we are going to change gears and focus on the practitioners themselves. What is the role of the digital strategist, whether in an agency environment or working in-house for a brand? In … Continue reading Episode 3: The Role Of The Digital Strategist
Designing a digital strategy can seem like a daunting task, especially when you consider all the moving pieces you need to integrate, the complexity and dynamism of the media and the changing demands of the various stakeholders. The best way to achieve this is to break it down to a series of digestible sections and steps. In each one, we will focus on answering specific … Continue reading Episode 2: How to build a digital strategy: The questions we ask to get started
For the first few episodes I’m going to set the stage by giving you my perspective on the subject. I’m going to focus on some fundamentals. How do you build a digital strategy? What is the role of the strategist? What are the attributes? Once that is done I will begin to have other perspectives from people that have established themselves in their careers as … Continue reading Episode 1: Defining Digital Strategy
Octopus Digital Strategy 