Month: April 2017

Authenticity Matters
Foundations

Episode 103: Keeping It Real – Authenticity Matters

Why do people buy? They believe that what you are selling is going to fulfill their need. And that’s the key word…believe. For them to believe this fact, they have to trust. And in an industry based on artifice, to instil trust, nothing matters more than authenticity. I’m aware that speaking about authenticity with regards to digital marketing risks eliciting eye rolls and sighs at … Continue reading Episode 103: Keeping It Real – Authenticity Matters

Nasser Sahlool1 Comment
Digital Strategist Integrator
Foundations

Episode 102: The Digital Strategist As Integrator

We have previously discussed the emerging opportunities and threats presented by automation and artificial intelligence. Make no mistake, they are going to have a profound effect on our industry and society. But all is not lost. As we have previously outlined, the digital strategist is poised to thrive in this age of upheaval, and one of the key roles they will fulfill is the role … Continue reading Episode 102: The Digital Strategist As Integrator

Nasser Sahlool1 Comment
These Truths We Hold To Be Self Evident
Classical Strategists, Foundations, Global Perspectives, Interviews

Episode 100: These Truths We Hold To Be Self Evident

**Record Scratch** **Freeze Frame** Yeah. That’s me. You’re probably wondering how I got here. I know I sometimes do. When I first launched this project just under 2 years ago, my hope was that coming out of this I could build a repository that would be useful to aspiring strategists, giving them a roadmap for their career development. In order to do so, I had to answer 2 … Continue reading Episode 100: These Truths We Hold To Be Self Evident

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