Month: June 2015

North Star
Interviews

Episode 8: The Digital Strategist In The Shadow Of Google – A Conversation With Scott Ensign

Scott Ensign is VP of Search Marketing at DAC Group,  one of the largest independent digital performance agencies around, and in full disclosure, my employer. In this capacity, he has built a sizeable team of search marketers on both the paid and organic side and is heavily involved in recruiting and developing the skills and careers of these folks. He joins us this episode from New … Continue reading Episode 8: The Digital Strategist In The Shadow Of Google – A Conversation With Scott Ensign

Nasser Sahlool3 Comments
B2B Digital Strategist
Interviews

Episode 7: The B2B Digital Strategist – A Conversation with David Kavanagh

Digital Strategy for B2B organizations brings with it particular challenges. More modest budgets, a more targeted audience and a generally more conservative mindset combine to make this a particularly challenging environment for the digital strategist to excel in. This week, David Kavanagh, Director of Digital Strategy at ADP joins us from Toronto to discuss why this particular niche is such a rewarding career choice. You can hear … Continue reading Episode 7: The B2B Digital Strategist – A Conversation with David Kavanagh

Nasser Sahlool3 Comments
Digital Strategy as a passion
Interviews

Episode 6: Digital Strategy As A Passion Project – A Conversation with Ahmed Elemam

This episode we welcome Ahmed Elemam to the show. Ahmed joins us from Calgary to discuss digital strategy as a passion project. A key member of the digital marketing team at WestJet, one of Canada’s most preferred airlines, Ahmed’s career has spanned agency and client work, but often with an emphasis on one of his earliest passions, namely travel. Passion drives Ahmed. You can hear it in his … Continue reading Episode 6: Digital Strategy As A Passion Project – A Conversation with Ahmed Elemam

Nasser Sahlool4 Comments
Future of Digital Strategy
Interviews

Episode 5: The Future of Digital Strategy – A Conversation with Nectarios Economakis

This episode we welcome our first guest. Nectarios Economakis joins us from Montreal to give us his perspective on the future of digital strategy. With experience on both the agency and client side, Nectar left his role at Google, where he was the first member of the sales team in Montreal to collaborate with partners on a new venture, the PNR, a management-consulting firm with … Continue reading Episode 5: The Future of Digital Strategy – A Conversation with Nectarios Economakis

Nasser Sahlool4 Comments
Digital Strategist Attributes
Foundations

Episode 4: The Attributes Of A Digital Strategist

This week we will focus on what I consider are the attributes that make for a successful digital strategist. I believe these can be grouped into 2 distinct sets; the work experience and the personal attributes, including attitude and work style. Remember that this is my personal opinion, based solely on my experience and perspective. If your experience or approach to work don’t perfectly align … Continue reading Episode 4: The Attributes Of A Digital Strategist

Nasser Sahlool7 Comments