Fireproof Your Digital Strategy Career

Episode 60: Fireproofing Your Digital Strategy Career – Preparing For The Worst

Closing the barn door after the horse has bolted. Buying fire insurance while your house is burning. Googling ‘how to move to Canada’ after your compatriots have voted poorly. After a calamity has happened is the worst time to prepare for it. So what is the best way to fireproof your digital strategy career? Start by assuming that at some point in your career, everything … Continue reading Episode 60: Fireproofing Your Digital Strategy Career – Preparing For The Worst

Lone Wolf Strategist

Episode 59: The Fallacy Of The Lone Wolf

The idea of being the lone wolf is an attractive one for the strategist. As generalists whose skills are in high demand, it is easy to feel like a singular talent whose best path would be as a sole contributor. This idea is a mistake. We have actively explored the fact that the skill set we bring and cultivate as strategists is an unusual combination … Continue reading Episode 59: The Fallacy Of The Lone Wolf

Stoic Strategist

Episode 58: The Stoic Strategist

“You have power over your mind – not outside events. Realize this, and you will find strength”. Almost 2,000 years ago, the Roman emperor Marcus Aurelius wrote his masterpiece, Meditations, ‘a literary monument to a philosophy of service and duty, describing how to find and preserve equanimity in the midst of conflict by following nature as a source of guidance and inspiration’. I believe that the philosophy he … Continue reading Episode 58: The Stoic Strategist

The Power Of Brevity

Episode 57: The Power Of Brevity

‘I didn’t have time to write a short letter, so I wrote a long one instead’. Mark Twain would have been writing about digital practitioners had he written that today. How many times have we sat through interminable presentations with 140 slides of data, minutely dissecting every point, speculating endlessly on the causes of fluctuations in performance? For people who work in communications, we sometimes find … Continue reading Episode 57: The Power Of Brevity