Digital Strategist South Africa

Episode 25: The Digital Strategist In South Africa – A Conversation With Cherylann Smith

Cherylann Smith is co-founder and managing director of WeCollaborate, a brand communications specialist consultancy. Cherylann brings over a decade of experience working with major organizations such as Nando’s as well as the African Leadership Academy. She has worked on a wide variety of international brands such as MasterCard, Microsoft and Audi, focusing on digital, content and social media strategy. An active participant in the marketing … Continue reading Episode 25: The Digital Strategist In South Africa – A Conversation With Cherylann Smith

Digital Strategist Sweden

Episode 24: The Digital Strategist In Sweden – A Conversation With Kristin Heinonen

Kristin Heinonen is a digital trend analyst at Medievarlden, a subscription service for media executives, as well as Program Curator at The Conference, an international digital conference with 3000 visitors from around the world. As a digital strategist Kristin has worked for some of Sweden’s best known companies and large media organizations. She is also listed as one of the most creative people on the … Continue reading Episode 24: The Digital Strategist In Sweden – A Conversation With Kristin Heinonen

Digital Strategist Integrated Marketing

Episode 23: The Digital Strategist In Integrated Marketing – A Conversation With Ya-Yung Cheng

Ya-Yung Cheng, who goes by¬†YY, is the Senior Director of Digital Marketing and Platforms at Sylvan Learning, the leading provider of K through 12 tutoring and supplemental education services in North America. YY brings almost 20 years of marketing experience to the role, with positions at American Express, Ingenio and Yahoo along the way. YY is a graduate of the University of Pennsylvania and has … Continue reading Episode 23: The Digital Strategist In Integrated Marketing – A Conversation With Ya-Yung Cheng

Digital Agency Strategist

Episode 22: The Digital Agency Strategist

The advertising agency. Maligned and mocked. Its obituary has been written countless times. Its sheen of mid-century cachet long diminished. Brands are taking business and talent in-house. Ad-tech platforms and vendors line up to tell CMOs that they don’t need to spend money on agencies anymore; that they can move the funds they used to spend on Friday night beer carts and hip offices for … Continue reading Episode 22: The Digital Agency Strategist