porters 5 forces in digital strategy

Episode 78: Applying Porter’s 5 Forces To Digital Strategy

Too often, when we think of our work in digital marketing, we consider it purely through the lens of the technology we are working with. In doing so, we forget the strategic frameworks that have been applied in planning for decades. How relevant are these frameworks to the work of the digital strategist, and how do they apply? To answer that question, let’s look at … Continue reading Episode 78: Applying Porter’s 5 Forces To Digital Strategy

winning in difficult situations

Episode 77: Winning In Difficult Situations

Some weeks it feels like all we do is fight fires. This can be exhausting and demoralizing. But worse that that, it can serve to cause us to take our eyes off our goals, lose perspective, and make decisions that might alleviate the short term pain, but work to undermine the long term strategic objective. Here’s how to win in difficult situations. In thinking through … Continue reading Episode 77: Winning In Difficult Situations

renaissance man

Episode 76: The Digital Strategist As Renaissance Man

In 1633, Galileo Galilei was convicted of and imprisoned for heresy by the Roman Inquisition for arguing that the planets revolve around the Sun, rather than around the Earth. Astronomer, physicist, philosopher and mathematician, Galileo, along with Leonardo da Vinci, Michelangelo and other polymaths came to characterize an era of discovery, creativity and progress, often in the face of intense resistance. They were men of … Continue reading Episode 76: The Digital Strategist As Renaissance Man

Machiavelli Digital Strategy

Episode 75: The Prince – 5 Lessons Strategists Can Learn From Machiavelli

To be called Machiavellian is to be considered unscrupulous, immoral and deceitful. This is a man that wrote that ‘since love and fear can hardly exist together, if we must choose between them, it is far safer to be feared than loved’, and ‘if an injury has to be done to a man it should be so severe that his vengeance need not be feared’. … Continue reading Episode 75: The Prince – 5 Lessons Strategists Can Learn From Machiavelli

multicultural digital strategy

Episode 74: The Multicultural Strategist – A Conversation With Matteo Ceurvels

Matteo Ceurvels is the Senior Officer of Digital Communications and Audience Engagement at the International Planned Parenthood Federation/Western Hemisphere region. In this role, he is responsible for uniting the Communications and DevelopmentĀ departments in order to create a comprehensive digital strategy that both ensures IPPF/WHR’s enhanced presence in social media and strengthens the organization’s online fundraising efforts. Prior to joining IPPF/WHR, Matteo spentĀ more than eight years … Continue reading Episode 74: The Multicultural Strategist – A Conversation With Matteo Ceurvels