You’re halfway through your presentation and you feel good. Your audience is receptive, their body language positive and engaged. All except one person. He’s sitting with his arms crossed, defensive and with a troubled expression on his face. Suddenly, his expression changes, he leaps out of his chair and pointing at you, calls out ‘wait a second…he’s a fraud!’. Maybe this hasn’t happened to you. … Continue reading Episode 69: Do You Feel Like A Fraud? Why Imposter Syndrome Is A Good Thing For A Strategist
Our parents graduated, entered the workforce in their twenties, and stayed with the same organization, often in a similar field for the entirety of their careers. They were also often able to comfortably afford their own homes in their early twenties, but hey, it was a different time. Everything has since changed. The security that previous generations experienced in their work no longer exists. We … Continue reading Episode 68: Taking The Leap – Becoming A Digital Strategist Mid-Career
“If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.” Preparation. It’s at the heart of the Art of War. The idea that knowledge is … Continue reading Episode 67: Sun Tzu – The Art Of War In The Age Of Digital Strategy
General Douglas MacArthur once famously said that ‘old soldiers never die; they just fade away’. Is it time for the digital strategist to just fade away? Have we reached the point of maturity and integration in our industry that there is no longer a need for our role? Should we now simply be considered as marketing strategists? Many episodes ago we discussed the future of … Continue reading Episode 66: The Marketing Strategist – Is It Time For The Digital Strategist To Rest In Peace?
“The art of war is simple enough. Find out where your enemy is. Get at him as soon as you can. Strike him as hard as you can, and keep moving on”. Ulysses S. Grant was an uncomplicated, plain-speaking man who had an exceptional career. The most acclaimed Union general of the American Civil War who went on to win election twice as the President of … Continue reading Episode 65: Ulysses – The Strategic Lessons Of Grant