Consensus can be a dirty word. It implies compromise. Compromise invites committee thinking. And committee thinking is associated with safe and uninteresting solutions. But without consensus, we can’t deliver a digital strategy. How do we achieve consensus while remaining daring and innovative? Let’s start by saying that consensus is necessary. As strategists, our role is to drive the thinking and deliver the broad vision, connecting … Continue reading Episode 99: Building Consensus
Digital media is having a moment, one that if not aggressively addressed will turn into a full blown crisis of confidence. Procter & Gamble CMO Marc Pritchard caused a sensation when he called on digital media providers to become transparent in the face of “crappy advertising accompanied by even crappier viewing experiences”. Major advertisers, including the UK government, the Guardian and Havas have frozen all Google and YouTube … Continue reading Episode 98: Strategy In The Age Of Media Crisis
The Ancient Greeks wrote that you should know thyself. But self awareness is a seemingly rare trait. We rush to talk, to get our opinion across without thinking about the impact on how we are perceived. Why is self awareness so important, why is it so rare, and how can we become more self aware? Self awareness is the conscious knowledge of one’s own character, feelings, … Continue reading Episode 97: Self Awareness Is A Beautiful Thing
Overlooked, sidelined and dismissed, soft skills are considered less important than hard technical skills and experience. But as you grow your career, they become ever more important. What are soft skills, why are they not considered important when you first start your career, and why do they become more important as you grow? Soft skills are human skills. They are communication skills. They are about … Continue reading Episode 96: Why Are Soft Skills So Hard?