Month: December 2015

How To Manage Expectations
Foundations

Episode 34: How To Manage Expectations

It’s one of the most difficult functions of the digital strategist. It makes the difference between success and failure. And it defines your career. So why is it something that so many people struggle with? And how do you manage expectations while winning business and delivering profitable projects? First, why is it so important to manage expectations? Simply put, client expectations make up the definition … Continue reading Episode 34: How To Manage Expectations

Nasser Sahlool1 Comment
Say No
Foundations

Episode 33: How To Say No And Maintain A Relationship

Digital marketing is complex. It’s also loaded with misinformation. That makes it hard to manage expectations, to maintain a position and to navigate competing agendas. In order to do so, from time to time it becomes necessary to say no. One syllable. Two letters. And yet it’s something that people in our industry hate to do. Many have a natural tendency to avoid conflict. Others … Continue reading Episode 33: How To Say No And Maintain A Relationship

Nasser Sahlool1 Comment
Digital Strategy Story
Foundations

Episode 32: Telling The Strategic Story – Taking Your Audience Down The Rabbit Hole

“Make me care…emotionally, intellectually, aesthetically…just…make me care”. That’s Andrew Stanton, writer and director of the Toy Story movies and Wall-E explaining the key to great storytelling. Think about that statement and ask your self the last time you sat in a meeting about digital marketing and really cared. It rarely happens, and I believe the reason is that there is a lack of awareness about … Continue reading Episode 32: Telling The Strategic Story – Taking Your Audience Down The Rabbit Hole

Nasser Sahlool4 Comments
Human Element In Digital Strategy
Foundations

Episode 31: The Human Element – The Catalyst In Digital Strategy

The era of the Mad Men is drawing to a close. The Math Men are in the ascendancy. Programmatic buying and marketing automation mean that the skills that matter today are the technical skills required to manipulate systems and software. And yet, in the rush to automate and optimize, we are increasingly overlooking the element that has traditionally been at the heart of our industry, … Continue reading Episode 31: The Human Element – The Catalyst In Digital Strategy

Nasser Sahlool9 Comments