Digital Strategy Open Mind

Episode 16: An Open Mind – The Key To Success In Digital Strategy

‘It’s how we’ve always done it’. These are the words of bureaucracy. The words of inflexibility. Words that may make sense in the context of a well oiled machine delivering efficiently in a static environment. But as we’ve seen, digital media is not static. It’s dizzyingly dynamic. And efficiency and success in this space are not achieved through myopic adherence to legacy processes, but to approaching challenges … Continue reading Episode 16: An Open Mind – The Key To Success In Digital Strategy

Digital Strategy China

Episode 15: Digital Strategy And Transformation In China – A Conversation With Matthias Hendrichs

Matthias Hendrichs is Managing Director with the Gao Feng Advisory Company, a pre-eminent strategy and management consulting firm based in China. Before joining Gao Feng as the lead for their digital practice for Greater China, Matthias worked in Europe and Asia for blue chip companies such as Bertelsmann and BASF. He consults, speaks and writes extensively on the subject of digital transformation and disruption in … Continue reading Episode 15: Digital Strategy And Transformation In China – A Conversation With Matthias Hendrichs

Gender Digital Strategy

Episode 14: The Role Of Gender In Digital Strategy – A Conversation With Erin Burrell

Erin Burrell is the Managing Consultant with Stibo Systems, an enterprise software company based in Denmark that acts as the Master Data Management provider for many of the world’s largest brands. She brings a decade of experience in digital marketing, including eCommerce and CRM responsibilities at the Home Depot and Sears. She also maintains an excellent blog at Erinburrell.ca. She joins us from Auckland, New Zealand … Continue reading Episode 14: The Role Of Gender In Digital Strategy – A Conversation With Erin Burrell

Digital Strategist Transformation Agent

Episode 13: The Digital Strategist As Transformation Agent – A Conversation With Octavian Mihai

Octavian Mihai is a digital strategist, a consultant and an agent of transformation within and on behalf of major Madison Avenue advertising agencies. Over the course of his career he has created and sold agencies as well as worked as SVP at McCann Health. He joins us today from New York to discuss the role of the digital strategist as a transformation agent. You can hear our conversation in … Continue reading Episode 13: The Digital Strategist As Transformation Agent – A Conversation With Octavian Mihai