
Episode 16: An Open Mind – The Key To Success In Digital Strategy
‘It’s how we’ve always done it’. These are the words of bureaucracy. The words of inflexibility. Words that may make sense in the context of a well oiled machine delivering efficiently in a static environment. But as we’ve seen, digital media is not static. It’s dizzyingly dynamic. And efficiency and success in this space are not achieved through myopic adherence to legacy processes, but to approaching challenges … Continue reading Episode 16: An Open Mind – The Key To Success In Digital Strategy