The long hours. The crazy deadlines. The incessant pressure. The lack of resources. The constant questions. The eighth set of revisions. The lack of briefing. The 7 hour delay at Laguardia airport. There’s a lot we deal with in our day to day work. So why do we put up with it? It’s not as if we are out of touch, out of fashion and … Continue reading Episode 47: The Pain And The Passion – Why We Do What We Do
We are entering a new age in our relationship with technology, an age where our devices understand us as we communicate in human language. An age where machines know what we need before even we do. And an age where computers not only understand trends, but set them. At least, that’s the pitch. So what is cognitive computing, why does it matter, how will it … Continue reading Episode 46: The Digital Strategist In The Age Of Cognitive Computing
When you’re listening to a speaker at a conference, and you start to frown…not thoughtfully, but distastefully, that’s bad religion. When you reach for your phone because the speaker is trotting out platitudes and boring you, that’s bad religion. When you get up from your seat and walk out the hall because the speaker is a pompous, self important jerk, that’s bad religion. When you’re … Continue reading Episode 45: The Digital Strategist As Evangelist – 4 Tips On Avoiding Bad Religion
A moment of inspiration. A spark of genius. A stroke of brilliance. The creative element that separates the good from the great is often described in transitory terms. It’s there, and then it’s gone. But while the ability to come up with that spark is important for the digital strategist, it’s not enough. What matters is your ability to do so consistently, day in and … Continue reading Episode 44: The Tortoise And The Hare – Why Consistency Matters In Digital Strategy
Octopus Digital Strategy 