Month: September 2015

Digital Strategist Scandinavia
Global Perspectives, Interviews

Episode 21: The Digital Strategist In Scandinavia – A Conversation With Louise Broberg

Louise Broberg is a digital and social strategist with strong copywriting roots. A native of Sweden, working in Norway and with experience with a Danish company, Louise understands what it means to work as a strategist across Scandinavia, with all the complexities and nuances of this region. She joins us from Oslo, Norway to discuss the role of the digital strategist in Scandinavia. You can hear … Continue reading Episode 21: The Digital Strategist In Scandinavia – A Conversation With Louise Broberg

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Digital Strategy Failure
Foundations

Episode 20: What To Do When You Get It Wrong – The 6 Step Digital Strategy Recovery Plan

To listen to podcasts and read blogs on the subject of digital strategy, it’s easy to get the impression that this is a straightforward business, where everything is awesome, or at least it would be if pesky clients could only grasp the wisdom of your words and if we applied the ‘7 rules for success’. But what happens when you get it wrong? I’m not talking … Continue reading Episode 20: What To Do When You Get It Wrong – The 6 Step Digital Strategy Recovery Plan

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Digital Strategist Italy
Global Perspectives, Interviews

Episode 19: The Digital Strategist In Italy – A Conversation With Elisa Cerruti

Dr. Elisa Cerruti is a digital marketing strategist consulting with CMOs, startups and digital marketers on the planning and execution of their marketing strategies. Prior to working as a consultant, Elisa taught marketing and management as a lecturer and an adjunct professor for start up incubators and for executive programs. Elisa started her career as a project manager in the arts, before earning her PhD, … Continue reading Episode 19: The Digital Strategist In Italy – A Conversation With Elisa Cerruti

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Digital Strategy Journalism
Interviews

Episode 18: The Role Of The Digital Strategist In Journalism – A Conversation With Jon Bernstein

 Jon Bernstein is an award-winning journalist, editor and digital strategist. He was deputy editor, then digital director at the New Statesman; multimedia editor at Channel 4 News; ran the Channel 4 FactCheck website during the 2005 general election; and was editor-in-chief of Directgov, working in the Cabinet Office’s eGovernment Unit. He began his career in journalism as a technology writer, working as a reporter for … Continue reading Episode 18: The Role Of The Digital Strategist In Journalism – A Conversation With Jon Bernstein

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Digital Strategist Sales
Interviews

Episode 17: The Digital Strategist In Sales – A Conversation With Ian Lee

Ian Lee is VP Strategy at Sensei Labs, a Division of Klick Inc. He is a twenty-five year veteran of strategic consulting, digital marketing, solutions architecture and client service. He has worked with clients across a broad spectrum of both consumer and B2B industries, devising business and technical solutions for marketing, infrastructure, collaboration and knowledge management. Prior to joining Klick, Ian held senior leadership positions … Continue reading Episode 17: The Digital Strategist In Sales – A Conversation With Ian Lee

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