Month: January 2017

digital strategy podcast
Foundations

Episode 91: A Great Story Well Told – The Digital Strategy Podcast

The spoken word. It connects in ways that the written does not. Maybe that is why the podcast, an old delivery platform that many thought was past its prime, is enjoying such a revival. The podcast allows us to tell stories, provide context and connect on a human level, and it holds a very important place in the role of an integrated digital strategy. Serial changed … Continue reading Episode 91: A Great Story Well Told – The Digital Strategy Podcast

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need for speed
Foundations

Episode 90: The Need For Speed – Growth Hacking Your Way To Success

You have an aggressive annual objective. You need an innovative strategy to achieve it. But each week you take on developing your strategy represents 2% of your year, and sets you that much further behind your goal. You now have a steeper hill to climb, and in less time. How do you square the requirement to spend an appropriate amount of time researching and planning, … Continue reading Episode 90: The Need For Speed – Growth Hacking Your Way To Success

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visionary digital strategist strategy
Foundations

Episode 89: The Digital Strategist As Visionary

‘If you want to build a ship, don’t drum up people together to collect wood and don’t assign them tasks and work, but rather teach them to long for the endless immensity of the sea’. Writer, poet and aviator Antoine de Saint-Exupery’s beautifully articulated perspective on motivating people gives us insight into the role of the visionary. But what does it mean to be one, why is it important to … Continue reading Episode 89: The Digital Strategist As Visionary

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postlaunch strategy
Foundations

Episode 88: The Long And Winding Road – The Post-Launch Role Of The Strategist

Strategy is not about immediate impact, but rather about long term achievement of ambitious objectives. It doesn’t constantly change; if it did then it wouldn’t be strategy. So once the strategy is set, and the implementation begins, is there a role for the strategist? I believe the strategist is critical for the successful execution of a strategy once it launches because they fulfill 3 key … Continue reading Episode 88: The Long And Winding Road – The Post-Launch Role Of The Strategist

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socratic method digital strategy
Classical Strategists, Foundations

Episode 87: Challenge Everything – Applying Socratic Method To Digital Strategy

“I cannot teach anybody anything, I can only make them think”. This quote from Socrates, articulated over 2,000 years ago, sits at the heart of the teaching method he created, the Socratic Method. This debate driven approach to challenging ideas and finding common ground is as valid today in the context of the work of the strategist as it was in the classical age. Nothing … Continue reading Episode 87: Challenge Everything – Applying Socratic Method To Digital Strategy

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