Month: February 2016

Multiple agency relationship
Foundations

Episode 43: Among The Predators – The 6 Principles For Navigating Multiple Agency Relationships

It’s probably one of the most stressful parts of the job of the digital strategist; namely navigating an ecosystem of multiple agencies all executing work on behalf of the client. Under the wrong set of circumstances it can be wasteful, counterproductive, bureaucratic and frustrating. But when it is done well, it can be enormously rewarding and productive. Here’s your guide to surviving and even thriving … Continue reading Episode 43: Among The Predators – The 6 Principles For Navigating Multiple Agency Relationships

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Art Of The Pitch
Foundations

Episode 42: The Art Of The Pitch – Bringing To Life The Strategic Idea

An idea can move. An idea can inspire. An idea can make the difference. But that idea needs to be positioned, articulated and communicated in a way that will help an audience not only understand what makes the idea logically sound, it also needs to resonate emotionally. Understanding how to do that is at the core of the art of the pitch. And mastering this … Continue reading Episode 42: The Art Of The Pitch – Bringing To Life The Strategic Idea

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Data Strategist
Interviews

Episode 41: The Data Strategist – A Conversation With Mark Schurtman

Mark Schurtman is an experienced digital analyst & digital strategist with a proven track record of helping businesses distill digital marketing data into critical knowledge that enables them to operate more effectively online. As Campaign Analytics Manager at Zurich North America, Mark is known as a results-oriented, digital marketing professional. He is able to interpret, identify, define, analyze and derive business insights from digital metrics. … Continue reading Episode 41: The Data Strategist – A Conversation With Mark Schurtman

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SEO Strategist
Interviews

Episode 40: The SEO Strategist – A Conversation With Matthew Brown

Matthew Brown started his career in SEO in 2002, in a futile quest to get a semiconductor company’s products found on the web. He served as Director of Search for the New York Times Company from 2005-2010, and founded two SEO consulting firms along the way. His last company was acquired by Moz in 2013, and he’s currently serving as Chief of Product Strategy and … Continue reading Episode 40: The SEO Strategist – A Conversation With Matthew Brown

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Selling Strategy
Foundations

Episode 39: Selling Strategy – Solution versus Product

Product sale versus solution sale. What is the distinction, why is it important and how does it apply to strategy? I would argue that understanding the difference is one of the key strengths of a strategist, and leveraging that fact will make you more successful. So what is the difference between a product sale and a solution sale? Simply put, if you have a defined platform, … Continue reading Episode 39: Selling Strategy – Solution versus Product

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