blue ocean digital strategy

Episode 82: The Blue Ocean – Creating Uncontested Market Space In Digital Strategy

In 1997, Apple unveiled its ‘Think Different’ campaign, marking its re-emergence as a powerhouse in the industry. The idea of being different is not only compelling, it’s important. In a crowded marketplace, you can do what everyone else is doing, or you can apply the concepts of the Blue Ocean Strategy and create your own market. These concepts matter today in the practice of digital … Continue reading Episode 82: The Blue Ocean – Creating Uncontested Market Space In Digital Strategy

veil of ignorance

Episode 81: The Veil Of Ignorance – How To Build A Strategy With Too Little Information

How do you figure out a path if you don’t know the destination? What about if you have no idea about the resources at your disposal to get there? This is not a fanciful or hypothetical question, but a challenge┬áthat we are faced with often as strategists. When you have too little information, it can be tempting to walk away from the situation. Rather than … Continue reading Episode 81: The Veil Of Ignorance – How To Build A Strategy With Too Little Information

change is coming

Episode 80: The 4 Principles To Thrive In Change

Anxiety. Despair. Paralysis. Rapid and dramatic change can be dizzying and debilitating. But it need not be. If we prepare ourselves appropriately, and approached pragmatically, change can be empowering and transformative. Here’s how to thrive in a changing environment. Change is inexorable. Just when we think we have a handle on things and begin to coast, it sneaks up on you and overturns the table. … Continue reading Episode 80: The 4 Principles To Thrive In Change

strategy tactics

Episode 79: Strategy Is More Than A Collection Of Tactics

It’s a common problem in digital marketing. We jump straight to execution without first developing the strategy. For many that work in this space, strategy is nothing more than a collection of tactics. Why is this sentiment so prevalent, how does it impact our work, and what is the benefit of treating strategy as more than a collection of tactics? Digital media lends itself to … Continue reading Episode 79: Strategy Is More Than A Collection Of Tactics