Month: September 2016

Herding Cats
Foundations

Episode 73: Herding Cats – How To Lead A Team Of Strategists

Independent. Contrarian. Brilliant. Difficult. Nimble. Aloof. The digital strategist may be a multi-disciplinary octopus, but in our everyday skins, we can also resemble our feline friends. We like to work alone and on our own schedule. We don’t like to follow the direction of others. We can come off as arrogant. We sometimes chase shiny objects. So how do you keep a team of strategists focused on working … Continue reading Episode 73: Herding Cats – How To Lead A Team Of Strategists

Nasser SahloolLeave a comment
recruiting digital strategists
Foundations

Episode 72: Hiring Digital Strategists – What To Look For When Recruiting

Finding the right digital strategist to join your team is hard. Not only are you hiring in a competitive marketplace, it is incredibly difficult to evaluate the skills of individuals in this space. The word ‘strategist’ is overused to the point that it is almost meaningless. In any given interview for this role, I could find myself speaking with a salesperson or a technologist. And … Continue reading Episode 72: Hiring Digital Strategists – What To Look For When Recruiting

Nasser SahloolLeave a comment
Know When To Move On
Foundations

Episode 71: Should I Stay Or Should I Go – Know When To Move On

You’ve had a bad day. Your project isn’t delivering. Your colleagues are grumpy. The client is being unreasonable. Your manager is disinterested. And when the phone rings, there’s a recruiter on the other end of the line, painting a vision of opportunity elsewhere. How do you know when to ignore the call of greener pastures and when to move on? There are two reasons why … Continue reading Episode 71: Should I Stay Or Should I Go – Know When To Move On

Nasser SahloolLeave a comment
Inception Action
Foundations

Episode 70: From Inception To Action – Getting Things Done As A Digital Strategist

It’s the most common complaint about digital strategists. We swoop in, ask some questions, dictate direction and then leave it to others to implement. All too often, it’s a fair description of how many choose to conduct themselves. But without collective ownership of the strategy, it is unlikely to ever get implemented correctly, if at all. Without implementation, we can never prove the value of … Continue reading Episode 70: From Inception To Action – Getting Things Done As A Digital Strategist

Nasser SahloolLeave a comment