multicultural digital strategy

Episode 74: The Multicultural Strategist – A Conversation With Matteo Ceurvels

Matteo Ceurvels is the Senior Officer of Digital Communications and Audience Engagement at the International Planned Parenthood Federation/Western Hemisphere region. In this role, he is responsible for uniting the Communications and DevelopmentĀ departments in order to create a comprehensive digital strategy that both ensures IPPF/WHR’s enhanced presence in social media and strengthens the organization’s online fundraising efforts. Prior to joining IPPF/WHR, Matteo spentĀ more than eight years … Continue reading Episode 74: The Multicultural Strategist – A Conversation With Matteo Ceurvels

Data Strategist

Episode 41: The Data Strategist – A Conversation With Mark Schurtman

Mark Schurtman is an experienced digital analyst & digital strategist with a proven track record of helping businesses distill digital marketing data into critical knowledge that enables them to operate more effectively online. As Campaign Analytics Manager at Zurich North America, Mark is known as a results-oriented, digital marketing professional. He is able to interpret, identify, define, analyze and derive business insights from digital metrics. … Continue reading Episode 41: The Data Strategist – A Conversation With Mark Schurtman

SEO Strategist

Episode 40: The SEO Strategist – A Conversation With Matthew Brown

Matthew Brown started his career in SEO in 2002, in a futile quest to get a semiconductor company’s products found on the web. He served as Director of Search for the New York Times Company from 2005-2010, and founded two SEO consulting firms along the way. His last company was acquired by Moz in 2013, and he’s currently serving as Chief of Product Strategy and … Continue reading Episode 40: The SEO Strategist – A Conversation With Matthew Brown

Digital Strategist Belgium

Episode 38: The Digital Strategist In Belgium – A Conversation With Alec Van Noten

Alec Van Noten has a wide range experience in online brand building, and currently holds the position of digital & online strategy manager at the Brandhome group where he has managed a broad range of national and international online branding projects. Alec is particularly focused on social media and their effect on brand building. He has combined this understanding with his entrepreneurial mentality, to create … Continue reading Episode 38: The Digital Strategist In Belgium – A Conversation With Alec Van Noten

Enterprise Digital Strategist

Episode 36: The Enterprise Digital Strategist – A Conversation With Susan Emerick

Author, Speaker, Digital and Social Transformation and social advocacy expert, founder of Brands Rising. Susan Emerick is recognized by industry leaders as the foremost authority on building, implementing, and measuring successful advocacy programs for leading brands. Susan is the co-author of The Most Powerful Brand on Earth: How to Transform Teams, Empower Employees, Integrate Partners and Mobilize Customers to Beat the Competition in Digital and … Continue reading Episode 36: The Enterprise Digital Strategist – A Conversation With Susan Emerick

Paid Search Strategist

Episode 29: The Paid Search Strategist: A Conversation With Adiela Aviram

Adiela Aviram is the Search Engine Marketing Team Lead with DAC Group. Adiela specializes in managing highly complex, decentralized client engagements that involve multiple stakeholders and strict lead/conversion targets. She combines her agency background with experience in the not for profit sector, and has run campaigns in the education, financial services and consumer electronics spaces. Her work at DAC has received recognition as a finalist … Continue reading Episode 29: The Paid Search Strategist: A Conversation With Adiela Aviram

Digital Strategist The Netherlands

Episode 27: The Digital Strategist In The Netherlands – A Conversation With Ralf van Lieshout

Ralf van Lieshout is a digital strategist and co-founder of social content agency We Are Blossom, a GroupM/WPP company. Prior to founding We Are Blossom, Ralf worked at KPN (Royal Dutch Telecom) and on the agency side with DDB and Tribal Amsterdam. Today his agency consists of a team of 18 and works with clients including the National Lottery (Staatsloterij), Microsoft and M&M’s. An active … Continue reading Episode 27: The Digital Strategist In The Netherlands – A Conversation With Ralf van Lieshout

Digital Strategist Journey To Conversion

Episode 26: The Digital Strategist In The Journey To Conversion – A Conversation With Daniel Prendergast

Daniel Prendergast is Head of Digital at Sheffield Hallam University where he is driving the digital transformation of the organization. Daniel brings over 15 years of digital experience to the role, with a keen understanding of campaign integration across online and offline channels for a variety of industries including higher education, international publishing, travel and tourism, and B2C / B2B online product retail, both on … Continue reading Episode 26: The Digital Strategist In The Journey To Conversion – A Conversation With Daniel Prendergast

Digital Strategist South Africa

Episode 25: The Digital Strategist In South Africa – A Conversation With Cherylann Smith

Cherylann Smith is co-founder and managing director of WeCollaborate, a brand communications specialist consultancy. Cherylann brings over a decade of experience working with major organizations such as Nando’s as well as the African Leadership Academy. She has worked on a wide variety of international brands such as MasterCard, Microsoft and Audi, focusing on digital, content and social media strategy. An active participant in the marketing … Continue reading Episode 25: The Digital Strategist In South Africa – A Conversation With Cherylann Smith

Digital Strategist Sweden

Episode 24: The Digital Strategist In Sweden – A Conversation With Kristin Heinonen

Kristin Heinonen is a digital trend analyst at Medievarlden, a subscription service for media executives, as well as Program Curator at The Conference, an international digital conference with 3000 visitors from around the world. As a digital strategist Kristin has worked for some of Sweden’s best known companies and large media organizations. She is also listed as one of the most creative people on the … Continue reading Episode 24: The Digital Strategist In Sweden – A Conversation With Kristin Heinonen