Month: November 2015

Stay Vital In Digital Marketing
Foundations

Episode 30: Stay Vital – How To Build A Long-Term Career In Digital Strategy

This year I turned 41 years old. Why does this matter? It matters because I work in an industry that is driven by image. What’s more, the sub-set of that industry that I have built my career in, namely digital marketing is one that is characterized by rapid change, speed and disruption, all elements that are associated with youthfulness. I can remember early on in … Continue reading Episode 30: Stay Vital – How To Build A Long-Term Career In Digital Strategy

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Paid Search Strategist
Interviews

Episode 29: The Paid Search Strategist: A Conversation With Adiela Aviram

Adiela Aviram is the Search Engine Marketing Team Lead with DAC Group. Adiela specializes in managing highly complex, decentralized client engagements that involve multiple stakeholders and strict lead/conversion targets. She combines her agency background with experience in the not for profit sector, and has run campaigns in the education, financial services and consumer electronics spaces. Her work at DAC has received recognition as a finalist … Continue reading Episode 29: The Paid Search Strategist: A Conversation With Adiela Aviram

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Best Digital Strategy
Foundations

Episode 28: The Best Digital Strategy – The Case For Simplicity

“One day I will find the right words, and they will be simple”. Jack Kerouac wrote that in The Dharma Bums, and it defines the element that sits at the core of the best digital strategy. Simplicity. We live and work in a world of sometimes overwhelming complexity. Complexity breeds ignorance. Complexity begets paralysis. Complexity leads to confusion. It is within this confusion that the … Continue reading Episode 28: The Best Digital Strategy – The Case For Simplicity

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Digital Strategist The Netherlands
Global Perspectives, Interviews

Episode 27: The Digital Strategist In The Netherlands – A Conversation With Ralf van Lieshout

Ralf van Lieshout is a digital strategist and co-founder of social content agency We Are Blossom, a GroupM/WPP company. Prior to founding We Are Blossom, Ralf worked at KPN (Royal Dutch Telecom) and on the agency side with DDB and Tribal Amsterdam. Today his agency consists of a team of 18 and works with clients including the National Lottery (Staatsloterij), Microsoft and M&M’s. An active … Continue reading Episode 27: The Digital Strategist In The Netherlands – A Conversation With Ralf van Lieshout

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Digital Strategist Journey To Conversion
Interviews

Episode 26: The Digital Strategist In The Journey To Conversion – A Conversation With Daniel Prendergast

Daniel Prendergast is Head of Digital at Sheffield Hallam University where he is driving the digital transformation of the organization. Daniel brings over 15 years of digital experience to the role, with a keen understanding of campaign integration across online and offline channels for a variety of industries including higher education, international publishing, travel and tourism, and B2C / B2B online product retail, both on … Continue reading Episode 26: The Digital Strategist In The Journey To Conversion – A Conversation With Daniel Prendergast

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