Author: Nasser Sahlool

Consistency Matters
Foundations

Episode 44: The Tortoise And The Hare – Why Consistency Matters In Digital Strategy

A moment of inspiration. A spark of genius. A stroke of brilliance. The creative element that separates the good from the great is often described in transitory terms. It’s there, and then it’s gone. But while the ability to come up with that spark is important for the digital strategist, it’s not enough. What matters is your ability to do so consistently, day in and … Continue reading Episode 44: The Tortoise And The Hare – Why Consistency Matters In Digital Strategy

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Multiple agency relationship
Foundations

Episode 43: Among The Predators – The 6 Principles For Navigating Multiple Agency Relationships

It’s probably one of the most stressful parts of the job of the digital strategist; namely navigating an ecosystem of multiple agencies all executing work on behalf of the client. Under the wrong set of circumstances it can be wasteful, counterproductive, bureaucratic and frustrating. But when it is done well, it can be enormously rewarding and productive. Here’s your guide to surviving and even thriving … Continue reading Episode 43: Among The Predators – The 6 Principles For Navigating Multiple Agency Relationships

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Art Of The Pitch
Foundations

Episode 42: The Art Of The Pitch – Bringing To Life The Strategic Idea

An idea can move. An idea can inspire. An idea can make the difference. But that idea needs to be positioned, articulated and communicated in a way that will help an audience not only understand what makes the idea logically sound, it also needs to resonate emotionally. Understanding how to do that is at the core of the art of the pitch. And mastering this … Continue reading Episode 42: The Art Of The Pitch – Bringing To Life The Strategic Idea

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Data Strategist
Interviews

Episode 41: The Data Strategist – A Conversation With Mark Schurtman

Mark Schurtman is an experienced digital analyst & digital strategist with a proven track record of helping businesses distill digital marketing data into critical knowledge that enables them to operate more effectively online. As Campaign Analytics Manager at Zurich North America, Mark is known as a results-oriented, digital marketing professional. He is able to interpret, identify, define, analyze and derive business insights from digital metrics. … Continue reading Episode 41: The Data Strategist – A Conversation With Mark Schurtman

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SEO Strategist
Interviews

Episode 40: The SEO Strategist – A Conversation With Matthew Brown

Matthew Brown started his career in SEO in 2002, in a futile quest to get a semiconductor company’s products found on the web. He served as Director of Search for the New York Times Company from 2005-2010, and founded two SEO consulting firms along the way. His last company was acquired by Moz in 2013, and he’s currently serving as Chief of Product Strategy and … Continue reading Episode 40: The SEO Strategist – A Conversation With Matthew Brown

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Selling Strategy
Foundations

Episode 39: Selling Strategy – Solution versus Product

Product sale versus solution sale. What is the distinction, why is it important and how does it apply to strategy? I would argue that understanding the difference is one of the key strengths of a strategist, and leveraging that fact will make you more successful. So what is the difference between a product sale and a solution sale? Simply put, if you have a defined platform, … Continue reading Episode 39: Selling Strategy – Solution versus Product

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Digital Strategist Belgium
Global Perspectives, Interviews

Episode 38: The Digital Strategist In Belgium – A Conversation With Alec Van Noten

Alec Van Noten has a wide range experience in online brand building, and currently holds the position of digital & online strategy manager at the Brandhome group where he has managed a broad range of national and international online branding projects. Alec is particularly focused on social media and their effect on brand building. He has combined this understanding with his entrepreneurial mentality, to create … Continue reading Episode 38: The Digital Strategist In Belgium – A Conversation With Alec Van Noten

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Agency Introvert
Foundations

Episode 37: The Agency Introvert – Quiet Leadership In A Noisy World

Our industry loves the loudmouth. The relentlessly self-promoting, shameless, opinionated extrovert. Look at any awards list and it is consistently made up of the same people time and again. This is not an accident. Those that never tire of telling you about themselves seem to do well in an industry that is all about promotion. But we forget that at its core, our industry is … Continue reading Episode 37: The Agency Introvert – Quiet Leadership In A Noisy World

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Enterprise Digital Strategist
Interviews

Episode 36: The Enterprise Digital Strategist – A Conversation With Susan Emerick

Author, Speaker, Digital and Social Transformation and social advocacy expert, founder of Brands Rising. Susan Emerick is recognized by industry leaders as the foremost authority on building, implementing, and measuring successful advocacy programs for leading brands. Susan is the co-author of The Most Powerful Brand on Earth: How to Transform Teams, Empower Employees, Integrate Partners and Mobilize Customers to Beat the Competition in Digital and … Continue reading Episode 36: The Enterprise Digital Strategist – A Conversation With Susan Emerick

Unknown's avatarNasser Sahlool1 Comment
Global Digital Strategy
Foundations

Episode 35: Global Digital Strategy – Diversity With Purpose

Developing a global digital strategy is a task of immense difficulty and complexity, but also one of the most satisfying things you can work on in your career as a digital strategist. But while it can be rewarding, how do you plan and deliver a global digital strategy without getting swallowed up by the enormity of the task? Like all good things, it begins with … Continue reading Episode 35: Global Digital Strategy – Diversity With Purpose

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