Author: Nasser Sahlool

How To Manage Expectations
Foundations

Episode 34: How To Manage Expectations

It’s one of the most difficult functions of the digital strategist. It makes the difference between success and failure. And it defines your career. So why is it something that so many people struggle with? And how do you manage expectations while winning business and delivering profitable projects? First, why is it so important to manage expectations? Simply put, client expectations make up the definition … Continue reading Episode 34: How To Manage Expectations

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Say No
Foundations

Episode 33: How To Say No And Maintain A Relationship

Digital marketing is complex. It’s also loaded with misinformation. That makes it hard to manage expectations, to maintain a position and to navigate competing agendas. In order to do so, from time to time it becomes necessary to say no. One syllable. Two letters. And yet it’s something that people in our industry hate to do. Many have a natural tendency to avoid conflict. Others … Continue reading Episode 33: How To Say No And Maintain A Relationship

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Digital Strategy Story
Foundations

Episode 32: Telling The Strategic Story – Taking Your Audience Down The Rabbit Hole

“Make me care…emotionally, intellectually, aesthetically…just…make me care”. That’s Andrew Stanton, writer and director of the Toy Story movies and Wall-E explaining the key to great storytelling. Think about that statement and ask your self the last time you sat in a meeting about digital marketing and really cared. It rarely happens, and I believe the reason is that there is a lack of awareness about … Continue reading Episode 32: Telling The Strategic Story – Taking Your Audience Down The Rabbit Hole

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Human Element In Digital Strategy
Foundations

Episode 31: The Human Element – The Catalyst In Digital Strategy

The era of the Mad Men is drawing to a close. The Math Men are in the ascendancy. Programmatic buying and marketing automation mean that the skills that matter today are the technical skills required to manipulate systems and software. And yet, in the rush to automate and optimize, we are increasingly overlooking the element that has traditionally been at the heart of our industry, … Continue reading Episode 31: The Human Element – The Catalyst In Digital Strategy

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Stay Vital In Digital Marketing
Foundations

Episode 30: Stay Vital – How To Build A Long-Term Career In Digital Strategy

This year I turned 41 years old. Why does this matter? It matters because I work in an industry that is driven by image. What’s more, the sub-set of that industry that I have built my career in, namely digital marketing is one that is characterized by rapid change, speed and disruption, all elements that are associated with youthfulness. I can remember early on in … Continue reading Episode 30: Stay Vital – How To Build A Long-Term Career In Digital Strategy

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Paid Search Strategist
Interviews

Episode 29: The Paid Search Strategist: A Conversation With Adiela Aviram

Adiela Aviram is the Search Engine Marketing Team Lead with DAC Group. Adiela specializes in managing highly complex, decentralized client engagements that involve multiple stakeholders and strict lead/conversion targets. She combines her agency background with experience in the not for profit sector, and has run campaigns in the education, financial services and consumer electronics spaces. Her work at DAC has received recognition as a finalist … Continue reading Episode 29: The Paid Search Strategist: A Conversation With Adiela Aviram

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Best Digital Strategy
Foundations

Episode 28: The Best Digital Strategy – The Case For Simplicity

“One day I will find the right words, and they will be simple”. Jack Kerouac wrote that in The Dharma Bums, and it defines the element that sits at the core of the best digital strategy. Simplicity. We live and work in a world of sometimes overwhelming complexity. Complexity breeds ignorance. Complexity begets paralysis. Complexity leads to confusion. It is within this confusion that the … Continue reading Episode 28: The Best Digital Strategy – The Case For Simplicity

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Digital Strategist The Netherlands
Global Perspectives, Interviews

Episode 27: The Digital Strategist In The Netherlands – A Conversation With Ralf van Lieshout

Ralf van Lieshout is a digital strategist and co-founder of social content agency We Are Blossom, a GroupM/WPP company. Prior to founding We Are Blossom, Ralf worked at KPN (Royal Dutch Telecom) and on the agency side with DDB and Tribal Amsterdam. Today his agency consists of a team of 18 and works with clients including the National Lottery (Staatsloterij), Microsoft and M&M’s. An active … Continue reading Episode 27: The Digital Strategist In The Netherlands – A Conversation With Ralf van Lieshout

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Digital Strategist Journey To Conversion
Interviews

Episode 26: The Digital Strategist In The Journey To Conversion – A Conversation With Daniel Prendergast

Daniel Prendergast is Head of Digital at Sheffield Hallam University where he is driving the digital transformation of the organization. Daniel brings over 15 years of digital experience to the role, with a keen understanding of campaign integration across online and offline channels for a variety of industries including higher education, international publishing, travel and tourism, and B2C / B2B online product retail, both on … Continue reading Episode 26: The Digital Strategist In The Journey To Conversion – A Conversation With Daniel Prendergast

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Digital Strategist South Africa
Global Perspectives, Interviews

Episode 25: The Digital Strategist In South Africa – A Conversation With Cherylann Smith

Cherylann Smith is co-founder and managing director of WeCollaborate, a brand communications specialist consultancy. Cherylann brings over a decade of experience working with major organizations such as Nando’s as well as the African Leadership Academy. She has worked on a wide variety of international brands such as MasterCard, Microsoft and Audi, focusing on digital, content and social media strategy. An active participant in the marketing … Continue reading Episode 25: The Digital Strategist In South Africa – A Conversation With Cherylann Smith

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