Category: Foundations

The fundamentals of digital strategy, including the definition of digital strategy, the role of the digital strategist, how to build a digital strategy and the attributes that make a successful digital strategist

Best Digital Strategy
Foundations

Episode 28: The Best Digital Strategy – The Case For Simplicity

“One day I will find the right words, and they will be simple”. Jack Kerouac wrote that in The Dharma Bums, and it defines the element that sits at the core of the best digital strategy. Simplicity. We live and work in a world of sometimes overwhelming complexity. Complexity breeds ignorance. Complexity begets paralysis. Complexity leads to confusion. It is within this confusion that the … Continue reading Episode 28: The Best Digital Strategy – The Case For Simplicity

Unknown's avatarNasser Sahlool2 Comments
Digital Agency Strategist
Foundations

Episode 22: The Digital Agency Strategist

The advertising agency. Maligned and mocked. Its obituary has been written countless times. Its sheen of mid-century cachet long diminished. Brands are taking business and talent in-house. Ad-tech platforms and vendors line up to tell CMOs that they don’t need to spend money on agencies anymore; that they can move the funds they used to spend on Friday night beer carts and hip offices for … Continue reading Episode 22: The Digital Agency Strategist

Unknown's avatarNasser Sahlool1 Comment
Digital Strategy Failure
Foundations

Episode 20: What To Do When You Get It Wrong – The 6 Step Digital Strategy Recovery Plan

To listen to podcasts and read blogs on the subject of digital strategy, it’s easy to get the impression that this is a straightforward business, where everything is awesome, or at least it would be if pesky clients could only grasp the wisdom of your words and if we applied the ‘7 rules for success’. But what happens when you get it wrong? I’m not talking … Continue reading Episode 20: What To Do When You Get It Wrong – The 6 Step Digital Strategy Recovery Plan

Unknown's avatarNasser Sahlool1 Comment
Digital Strategy Open Mind
Foundations

Episode 16: An Open Mind – The Key To Success In Digital Strategy

‘It’s how we’ve always done it’. These are the words of bureaucracy. The words of inflexibility. Words that may make sense in the context of a well oiled machine delivering efficiently in a static environment. But as we’ve seen, digital media is not static. It’s dizzyingly dynamic. And efficiency and success in this space are not achieved through myopic adherence to legacy processes, but to approaching challenges … Continue reading Episode 16: An Open Mind – The Key To Success In Digital Strategy

Unknown's avatarNasser Sahlool2 Comments
Digital Strategist Attributes
Foundations

Episode 4: The Attributes Of A Digital Strategist

This week we will focus on what I consider are the attributes that make for a successful digital strategist. I believe these can be grouped into 2 distinct sets; the work experience and the personal attributes, including attitude and work style. Remember that this is my personal opinion, based solely on my experience and perspective. If your experience or approach to work don’t perfectly align … Continue reading Episode 4: The Attributes Of A Digital Strategist

Unknown's avatarNasser Sahlool7 Comments
The Digital Strategist
Foundations

Episode 3: The Role Of The Digital Strategist

In previous episodes we have defined what we mean by a digital strategy and how to start building one out by highlighting the questions we need answered in order to do so. Today we are going to change gears and focus on the practitioners themselves. What is the role of the digital strategist, whether in an agency environment or working in-house for a brand? In … Continue reading Episode 3: The Role Of The Digital Strategist

Unknown's avatarNasser Sahlool26 Comments
How to build a digital strategy
Foundations

Episode 2: How to build a digital strategy: The questions we ask to get started

Designing a digital strategy can seem like a daunting task, especially when you consider all the moving pieces you need to integrate, the complexity and dynamism of the media and the changing demands of the various stakeholders. The best way to achieve this is to break it down to a series of digestible sections and steps. In each one, we will focus on answering specific … Continue reading Episode 2: How to build a digital strategy: The questions we ask to get started

Unknown's avatarNasser Sahlool7 Comments
strategic alignment
Foundations

Episode 1: Defining Digital Strategy

For the first few episodes I’m going to set the stage by giving you my perspective on the subject. I’m going to focus on some fundamentals. How do you build a digital strategy? What is the role of the strategist? What are the attributes? Once that is done I will begin to have other perspectives from people that have established themselves in their careers as … Continue reading Episode 1: Defining Digital Strategy

Unknown's avatarNasser Sahlool5 Comments