Episode 9: The Role Of The Blog In Digital Strategy – A Conversation With Viviana Machado
Viviana Machado is Manager of Digital Media and Content at The Home Depot. While her work there is interesting, what really sets her apart is how she has put herself on the map over the last five years with her acclaimed food blog, FoodiesInked.com. This venture reflects a deeply held personal passion and has also impacted her career trajectory. She joins us from Toronto to … Continue reading Episode 9: The Role Of The Blog In Digital Strategy – A Conversation With Viviana Machado
Episode 8: The Digital Strategist In The Shadow Of Google – A Conversation With Scott Ensign
Scott Ensign is VP of Search Marketing at DAC Group, one of the largest independent digital performance agencies around, and in full disclosure, my employer. In this capacity, he has built a sizeable team of search marketers on both the paid and organic side and is heavily involved in recruiting and developing the skills and careers of these folks. He joins us this episode from New … Continue reading Episode 8: The Digital Strategist In The Shadow Of Google – A Conversation With Scott Ensign
Episode 7: The B2B Digital Strategist – A Conversation with David Kavanagh
Digital Strategy for B2B organizations brings with it particular challenges. More modest budgets, a more targeted audience and a generally more conservative mindset combine to make this a particularly challenging environment for the digital strategist to excel in. This week, David Kavanagh, Director of Digital Strategy at ADP joins us from Toronto to discuss why this particular niche is such a rewarding career choice. You can hear … Continue reading Episode 7: The B2B Digital Strategist – A Conversation with David Kavanagh
Episode 6: Digital Strategy As A Passion Project – A Conversation with Ahmed Elemam
This episode we welcome Ahmed Elemam to the show. Ahmed joins us from Calgary to discuss digital strategy as a passion project. A key member of the digital marketing team at WestJet, one of Canada’s most preferred airlines, Ahmed’s career has spanned agency and client work, but often with an emphasis on one of his earliest passions, namely travel. Passion drives Ahmed. You can hear it in his … Continue reading Episode 6: Digital Strategy As A Passion Project – A Conversation with Ahmed Elemam
Episode 5: The Future of Digital Strategy – A Conversation with Nectarios Economakis
This episode we welcome our first guest. Nectarios Economakis joins us from Montreal to give us his perspective on the future of digital strategy. With experience on both the agency and client side, Nectar left his role at Google, where he was the first member of the sales team in Montreal to collaborate with partners on a new venture, the PNR, a management-consulting firm with … Continue reading Episode 5: The Future of Digital Strategy – A Conversation with Nectarios Economakis
Episode 4: The Attributes Of A Digital Strategist
This week we will focus on what I consider are the attributes that make for a successful digital strategist. I believe these can be grouped into 2 distinct sets; the work experience and the personal attributes, including attitude and work style. Remember that this is my personal opinion, based solely on my experience and perspective. If your experience or approach to work don’t perfectly align … Continue reading Episode 4: The Attributes Of A Digital Strategist
Episode 3: The Role Of The Digital Strategist
In previous episodes we have defined what we mean by a digital strategy and how to start building one out by highlighting the questions we need answered in order to do so. Today we are going to change gears and focus on the practitioners themselves. What is the role of the digital strategist, whether in an agency environment or working in-house for a brand? In … Continue reading Episode 3: The Role Of The Digital Strategist
Episode 2: How to build a digital strategy: The questions we ask to get started
Designing a digital strategy can seem like a daunting task, especially when you consider all the moving pieces you need to integrate, the complexity and dynamism of the media and the changing demands of the various stakeholders. The best way to achieve this is to break it down to a series of digestible sections and steps. In each one, we will focus on answering specific … Continue reading Episode 2: How to build a digital strategy: The questions we ask to get started
Episode 1: Defining Digital Strategy
For the first few episodes I’m going to set the stage by giving you my perspective on the subject. I’m going to focus on some fundamentals. How do you build a digital strategy? What is the role of the strategist? What are the attributes? Once that is done I will begin to have other perspectives from people that have established themselves in their careers as … Continue reading Episode 1: Defining Digital Strategy
Octopus Digital Strategy 