strategy tactics

Episode 79: Strategy Is More Than A Collection Of Tactics

It’s a common problem in digital marketing. We jump straight to execution without first developing the strategy. For many that work in this space, strategy is nothing more than a collection of tactics. Why is this sentiment so prevalent, how does it impact our work, and what is the benefit of treating strategy as more than a collection of tactics? Digital media lends itself to … Continue reading Episode 79: Strategy Is More Than A Collection Of Tactics

porters 5 forces in digital strategy

Episode 78: Applying Porter’s 5 Forces To Digital Strategy

Too often, when we think of our work in digital marketing, we consider it purely through the lens of the technology we are working with. In doing so, we forget the strategic frameworks that have been applied in planning for decades. How relevant are these frameworks to the work of the digital strategist, and how do they apply? To answer that question, let’s look at … Continue reading Episode 78: Applying Porter’s 5 Forces To Digital Strategy

winning in difficult situations

Episode 77: Winning In Difficult Situations

Some weeks it feels like all we do is fight fires. This can be exhausting and demoralizing. But worse that that, it can serve to cause us to take our eyes off our goals, lose perspective, and make decisions that might alleviate the short term pain, but work to undermine the long term strategic objective. Here’s how to win in difficult situations. In thinking through … Continue reading Episode 77: Winning In Difficult Situations

renaissance man

Episode 76: The Digital Strategist As Renaissance Man

In 1633, Galileo Galilei was convicted of and imprisoned for heresy by the Roman Inquisition for arguing that the planets revolve around the Sun, rather than around the Earth. Astronomer, physicist, philosopher and mathematician, Galileo, along with Leonardo da Vinci, Michelangelo and other polymaths came to characterize an era of discovery, creativity and progress, often in the face of intense resistance. They were men of … Continue reading Episode 76: The Digital Strategist As Renaissance Man

Machiavelli Digital Strategy

Episode 75: The Prince – 5 Lessons Strategists Can Learn From Machiavelli

To be called Machiavellian is to be considered unscrupulous, immoral and deceitful. This is a man that wrote that ‘since love and fear can hardly exist together, if we must choose between them, it is far safer to be feared than loved’, and ‘if an injury has to be done to a man it should be so severe that his vengeance need not be feared’. … Continue reading Episode 75: The Prince – 5 Lessons Strategists Can Learn From Machiavelli

multicultural digital strategy

Episode 74: The Multicultural Strategist – A Conversation With Matteo Ceurvels

Matteo Ceurvels is the Senior Officer of Digital Communications and Audience Engagement at the International Planned Parenthood Federation/Western Hemisphere region. In this role, he is responsible for uniting the Communications and Development departments in order to create a comprehensive digital strategy that both ensures IPPF/WHR’s enhanced presence in social media and strengthens the organization’s online fundraising efforts. Prior to joining IPPF/WHR, Matteo spent more than eight years … Continue reading Episode 74: The Multicultural Strategist – A Conversation With Matteo Ceurvels

Herding Cats

Episode 73: Herding Cats – How To Lead A Team Of Strategists

Independent. Contrarian. Brilliant. Difficult. Nimble. Aloof. The digital strategist may be a multi-disciplinary octopus, but in our everyday skins, we can also resemble our feline friends. We like to work alone and on our own schedule. We don’t like to follow the direction of others. We can come off as arrogant. We sometimes chase shiny objects. So how do you keep a team of strategists focused on working … Continue reading Episode 73: Herding Cats – How To Lead A Team Of Strategists

recruiting digital strategists

Episode 72: Hiring Digital Strategists – What To Look For When Recruiting

Finding the right digital strategist to join your team is hard. Not only are you hiring in a competitive marketplace, it is incredibly difficult to evaluate the skills of individuals in this space. The word ‘strategist’ is overused to the point that it is almost meaningless. In any given interview for this role, I could find myself speaking with a salesperson or a technologist. And … Continue reading Episode 72: Hiring Digital Strategists – What To Look For When Recruiting

Know When To Move On

Episode 71: Should I Stay Or Should I Go – Know When To Move On

You’ve had a bad day. Your project isn’t delivering. Your colleagues are grumpy. The client is being unreasonable. Your manager is disinterested. And when the phone rings, there’s a recruiter on the other end of the line, painting a vision of opportunity elsewhere. How do you know when to ignore the call of greener pastures and when to move on? There are two reasons why … Continue reading Episode 71: Should I Stay Or Should I Go – Know When To Move On

Inception Action

Episode 70: From Inception To Action – Getting Things Done As A Digital Strategist

It’s the most common complaint about digital strategists. We swoop in, ask some questions, dictate direction and then leave it to others to implement. All too often, it’s a fair description of how many choose to conduct themselves. But without collective ownership of the strategy, it is unlikely to ever get implemented correctly, if at all. Without implementation, we can never prove the value of … Continue reading Episode 70: From Inception To Action – Getting Things Done As A Digital Strategist