Episode 49: Winning With Grace
One of the most satisfying elements of work as a digital strategist is the moment of victory. That moment when you hear that you’ve been selected, when your idea is to be implemented, or the recommendations you made turned performance around are the things we work for. But we have to learn how to take these victories in stride, to channel our emotions appropriately, and to … Continue reading Episode 49: Winning With Grace
Episode 48: You’re Fired! How To Respond When Your Client Wants To Move On
It is the worst thing that we have to deal with in our work. It will happen more often than you expect, or frankly deserve. It is an inevitable fact of agency life that you will be fired by your client at some point in your career. Why does it happen, and how do you handle the bitterness of rejection while learning your lessons in … Continue reading Episode 48: You’re Fired! How To Respond When Your Client Wants To Move On
Episode 47: The Pain And The Passion – Why We Do What We Do
The long hours. The crazy deadlines. The incessant pressure. The lack of resources. The constant questions. The eighth set of revisions. The lack of briefing. The 7 hour delay at Laguardia airport. There’s a lot we deal with in our day to day work. So why do we put up with it? It’s not as if we are out of touch, out of fashion and … Continue reading Episode 47: The Pain And The Passion – Why We Do What We Do
Episode 46: The Digital Strategist In The Age Of Cognitive Computing
We are entering a new age in our relationship with technology, an age where our devices understand us as we communicate in human language. An age where machines know what we need before even we do. And an age where computers not only understand trends, but set them. At least, that’s the pitch. So what is cognitive computing, why does it matter, how will it … Continue reading Episode 46: The Digital Strategist In The Age Of Cognitive Computing
Episode 45: The Digital Strategist As Evangelist – 4 Tips On Avoiding Bad Religion
When you’re listening to a speaker at a conference, and you start to frown…not thoughtfully, but distastefully, that’s bad religion. When you reach for your phone because the speaker is trotting out platitudes and boring you, that’s bad religion. When you get up from your seat and walk out the hall because the speaker is a pompous, self important jerk, that’s bad religion. When you’re … Continue reading Episode 45: The Digital Strategist As Evangelist – 4 Tips On Avoiding Bad Religion
Episode 44: The Tortoise And The Hare – Why Consistency Matters In Digital Strategy
A moment of inspiration. A spark of genius. A stroke of brilliance. The creative element that separates the good from the great is often described in transitory terms. It’s there, and then it’s gone. But while the ability to come up with that spark is important for the digital strategist, it’s not enough. What matters is your ability to do so consistently, day in and … Continue reading Episode 44: The Tortoise And The Hare – Why Consistency Matters In Digital Strategy
Episode 43: Among The Predators – The 6 Principles For Navigating Multiple Agency Relationships
It’s probably one of the most stressful parts of the job of the digital strategist; namely navigating an ecosystem of multiple agencies all executing work on behalf of the client. Under the wrong set of circumstances it can be wasteful, counterproductive, bureaucratic and frustrating. But when it is done well, it can be enormously rewarding and productive. Here’s your guide to surviving and even thriving … Continue reading Episode 43: Among The Predators – The 6 Principles For Navigating Multiple Agency Relationships
Episode 42: The Art Of The Pitch – Bringing To Life The Strategic Idea
An idea can move. An idea can inspire. An idea can make the difference. But that idea needs to be positioned, articulated and communicated in a way that will help an audience not only understand what makes the idea logically sound, it also needs to resonate emotionally. Understanding how to do that is at the core of the art of the pitch. And mastering this … Continue reading Episode 42: The Art Of The Pitch – Bringing To Life The Strategic Idea
Episode 41: The Data Strategist – A Conversation With Mark Schurtman
Mark Schurtman is an experienced digital analyst & digital strategist with a proven track record of helping businesses distill digital marketing data into critical knowledge that enables them to operate more effectively online. As Campaign Analytics Manager at Zurich North America, Mark is known as a results-oriented, digital marketing professional. He is able to interpret, identify, define, analyze and derive business insights from digital metrics. … Continue reading Episode 41: The Data Strategist – A Conversation With Mark Schurtman
Episode 40: The SEO Strategist – A Conversation With Matthew Brown
Matthew Brown started his career in SEO in 2002, in a futile quest to get a semiconductor company’s products found on the web. He served as Director of Search for the New York Times Company from 2005-2010, and founded two SEO consulting firms along the way. His last company was acquired by Moz in 2013, and he’s currently serving as Chief of Product Strategy and … Continue reading Episode 40: The SEO Strategist – A Conversation With Matthew Brown
Octopus Digital Strategy 