Episode 39: Selling Strategy – Solution versus Product
Product sale versus solution sale. What is the distinction, why is it important and how does it apply to strategy? I would argue that understanding the difference is one of the key strengths of a strategist, and leveraging that fact will make you more successful. So what is the difference between a product sale and a solution sale? Simply put, if you have a defined platform, … Continue reading Episode 39: Selling Strategy – Solution versus Product
Episode 38: The Digital Strategist In Belgium – A Conversation With Alec Van Noten
Alec Van Noten has a wide range experience in online brand building, and currently holds the position of digital & online strategy manager at the Brandhome group where he has managed a broad range of national and international online branding projects. Alec is particularly focused on social media and their effect on brand building. He has combined this understanding with his entrepreneurial mentality, to create … Continue reading Episode 38: The Digital Strategist In Belgium – A Conversation With Alec Van Noten
Episode 37: The Agency Introvert – Quiet Leadership In A Noisy World
Our industry loves the loudmouth. The relentlessly self-promoting, shameless, opinionated extrovert. Look at any awards list and it is consistently made up of the same people time and again. This is not an accident. Those that never tire of telling you about themselves seem to do well in an industry that is all about promotion. But we forget that at its core, our industry is … Continue reading Episode 37: The Agency Introvert – Quiet Leadership In A Noisy World
Episode 36: The Enterprise Digital Strategist – A Conversation With Susan Emerick
Author, Speaker, Digital and Social Transformation and social advocacy expert, founder of Brands Rising. Susan Emerick is recognized by industry leaders as the foremost authority on building, implementing, and measuring successful advocacy programs for leading brands. Susan is the co-author of The Most Powerful Brand on Earth: How to Transform Teams, Empower Employees, Integrate Partners and Mobilize Customers to Beat the Competition in Digital and … Continue reading Episode 36: The Enterprise Digital Strategist – A Conversation With Susan Emerick
Episode 35: Global Digital Strategy – Diversity With Purpose
Developing a global digital strategy is a task of immense difficulty and complexity, but also one of the most satisfying things you can work on in your career as a digital strategist. But while it can be rewarding, how do you plan and deliver a global digital strategy without getting swallowed up by the enormity of the task? Like all good things, it begins with … Continue reading Episode 35: Global Digital Strategy – Diversity With Purpose
Episode 34: How To Manage Expectations
It’s one of the most difficult functions of the digital strategist. It makes the difference between success and failure. And it defines your career. So why is it something that so many people struggle with? And how do you manage expectations while winning business and delivering profitable projects? First, why is it so important to manage expectations? Simply put, client expectations make up the definition … Continue reading Episode 34: How To Manage Expectations
Episode 33: How To Say No And Maintain A Relationship
Digital marketing is complex. It’s also loaded with misinformation. That makes it hard to manage expectations, to maintain a position and to navigate competing agendas. In order to do so, from time to time it becomes necessary to say no. One syllable. Two letters. And yet it’s something that people in our industry hate to do. Many have a natural tendency to avoid conflict. Others … Continue reading Episode 33: How To Say No And Maintain A Relationship
Episode 32: Telling The Strategic Story – Taking Your Audience Down The Rabbit Hole
“Make me care…emotionally, intellectually, aesthetically…just…make me care”. That’s Andrew Stanton, writer and director of the Toy Story movies and Wall-E explaining the key to great storytelling. Think about that statement and ask your self the last time you sat in a meeting about digital marketing and really cared. It rarely happens, and I believe the reason is that there is a lack of awareness about … Continue reading Episode 32: Telling The Strategic Story – Taking Your Audience Down The Rabbit Hole
Episode 31: The Human Element – The Catalyst In Digital Strategy
The era of the Mad Men is drawing to a close. The Math Men are in the ascendancy. Programmatic buying and marketing automation mean that the skills that matter today are the technical skills required to manipulate systems and software. And yet, in the rush to automate and optimize, we are increasingly overlooking the element that has traditionally been at the heart of our industry, … Continue reading Episode 31: The Human Element – The Catalyst In Digital Strategy
Episode 30: Stay Vital – How To Build A Long-Term Career In Digital Strategy
This year I turned 41 years old. Why does this matter? It matters because I work in an industry that is driven by image. What’s more, the sub-set of that industry that I have built my career in, namely digital marketing is one that is characterized by rapid change, speed and disruption, all elements that are associated with youthfulness. I can remember early on in … Continue reading Episode 30: Stay Vital – How To Build A Long-Term Career In Digital Strategy
Octopus Digital Strategy 