Digital Strategy Story

Episode 32: Telling The Strategic Story – Taking Your Audience Down The Rabbit Hole

“Make me care…emotionally, intellectually, aesthetically…just…make me care”. That’s Andrew Stanton, writer and director of the Toy Story movies and Wall-E explaining the key to great storytelling. Think about that statement and ask your self the last time you sat in a meeting about digital marketing and really cared. It rarely happens, and I believe the reason is that there is a lack of awareness about … Continue reading Episode 32: Telling The Strategic Story – Taking Your Audience Down The Rabbit Hole