International Digital Strategist

Episode 11: The International Digital Strategist – A Conversation With Gustavo Arruda

Gustavo Arruda is Global Director of Marketing at OpenSRS, a division of Tucows. With a strong background in digital marketing, Gustavo is responsible for the digital strategy worldwide for the storied technology company. He joins us from Toronto to discuss what it takes to work as a digital strategist in an international context. You can hear our conversation in the podcast in iTunes, Stitcher or Soundcloud or below now. Tucows has changed … Continue reading Episode 11: The International Digital Strategist – A Conversation With Gustavo Arruda

B2B Digital Strategist

Episode 7: The B2B Digital Strategist – A Conversation with David Kavanagh

Digital Strategy for B2B organizations brings with it particular challenges. More modest budgets, a more targeted audience and a generally more conservative mindset combine to make this a particularly challenging environment for the digital strategist to excel in. This week, David Kavanagh, Director of Digital Strategy at ADP joins us from Toronto to discuss why this particular niche is such a rewarding career choice. You can hear … Continue reading Episode 7: The B2B Digital Strategist – A Conversation with David Kavanagh