Episode 103: Keeping It Real – Authenticity Matters

Why do people buy? They believe that what you are selling is going to fulfill their need. And that’s the key word…believe. For them to believe this fact, they have to trust. And in an industry based on artifice, to instil trust, nothing matters more than authenticity. I’m aware that speaking about authenticity with regards to digital marketing risks eliciting eye rolls and sighs at … Continue reading Episode 103: Keeping It Real – Authenticity Matters

Nasser SahloolApril 24, 20171 Comment

Foundations

Episode 62: Home For A Rest – Time To Breathe In

Ours is a competitive and complex industry. To stay ahead of the pace, indeed, to set the pace, we need to constantly learn, constantly think, constantly be challenged. We need to integrate our work and lives. But sometimes, it all comes to a crashing halt if we don’t stop, rest and recharge. There is a general level of anxiety that accompanies the idea of taking … Continue reading Episode 62: Home For A Rest – Time To Breathe In

Nasser SahloolJuly 11, 2016July 11, 2016Leave a comment

Foundations

Episode 31: The Human Element – The Catalyst In Digital Strategy

The era of the Mad Men is drawing to a close. The Math Men are in the ascendancy. Programmatic buying and marketing automation mean that the skills that matter today are the technical skills required to manipulate systems and software. And yet, in the rush to automate and optimize, we are increasingly overlooking the element that has traditionally been at the heart of our industry, … Continue reading Episode 31: The Human Element – The Catalyst In Digital Strategy

Nasser SahloolDecember 7, 20159 Comments