Multiple agency relationship

Episode 43: Among The Predators – The 6 Principles For Navigating Multiple Agency Relationships

It’s probably one of the most stressful parts of the job of the digital strategist; namely navigating an ecosystem of multiple agencies all executing work on behalf of the client. Under the wrong set of circumstances it can be wasteful, counterproductive, bureaucratic and frustrating. But when it is done well, it can be enormously rewarding and productive. Here’s your guide to surviving and even thriving … Continue reading Episode 43: Among The Predators – The 6 Principles For Navigating Multiple Agency Relationships

Digital Agency Strategist

Episode 22: The Digital Agency Strategist

The advertising agency. Maligned and mocked. Its obituary has been written countless times. Its sheen of mid-century cachet long diminished. Brands are taking business and talent in-house. Ad-tech platforms and vendors line up to tell CMOs that they don’t need to spend money on agencies anymore; that they can move the funds they used to spend on Friday night beer carts and hip offices for … Continue reading Episode 22: The Digital Agency Strategist