Digital media is having a moment, one that if not aggressively addressed will turn into a full blown crisis of confidence. Procter & Gamble CMO Marc Pritchard caused a sensation when he called on digital media providers to become transparent in the face of “crappy advertising accompanied by even crappier viewing experiences”. Major advertisers, including the UK government, the Guardian and Havas have frozen all Google and YouTube … Continue reading Episode 98: Strategy In The Age Of Media Crisis