Tag: digital strategist attributes

Authenticity Matters
Foundations

Episode 103: Keeping It Real – Authenticity Matters

Why do people buy? They believe that what you are selling is going to fulfill their need. And that’s the key word…believe. For them to believe this fact, they have to trust. And in an industry based on artifice, to instil trust, nothing matters more than authenticity. I’m aware that speaking about authenticity with regards to digital marketing risks eliciting eye rolls and sighs at … Continue reading Episode 103: Keeping It Real – Authenticity Matters

Nasser Sahlool1 Comment
These Truths We Hold To Be Self Evident
Classical Strategists, Foundations, Global Perspectives, Interviews

Episode 100: These Truths We Hold To Be Self Evident

**Record Scratch** **Freeze Frame** Yeah. That’s me. You’re probably wondering how I got here. I know I sometimes do. When I first launched this project just under 2 years ago, my hope was that coming out of this I could build a repository that would be useful to aspiring strategists, giving them a roadmap for their career development. In order to do so, I had to answer 2 … Continue reading Episode 100: These Truths We Hold To Be Self Evident

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Rumi Mystics Strategy
Classical Strategists, Foundations

Episode 83: The Mystic – Applying The Teachings Of Rumi To The Role Of The Strategist

‘If you are irritated by every rub, how will your mirror be polished?’ Jalal al-Din Muhammad Rumi was a 13th Century poet, scholar and Sufi mystic whose writings continue to inspire across cultures and languages, making him the best selling poet in the United States. Rumi’s teachings are guided by the concept of Tawhid, or the union with the Beloved,  and that the path for achieving … Continue reading Episode 83: The Mystic – Applying The Teachings Of Rumi To The Role Of The Strategist

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recruiting digital strategists
Foundations

Episode 72: Hiring Digital Strategists – What To Look For When Recruiting

Finding the right digital strategist to join your team is hard. Not only are you hiring in a competitive marketplace, it is incredibly difficult to evaluate the skills of individuals in this space. The word ‘strategist’ is overused to the point that it is almost meaningless. In any given interview for this role, I could find myself speaking with a salesperson or a technologist. And … Continue reading Episode 72: Hiring Digital Strategists – What To Look For When Recruiting

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Digital Strategist Attributes
Foundations

Episode 4: The Attributes Of A Digital Strategist

This week we will focus on what I consider are the attributes that make for a successful digital strategist. I believe these can be grouped into 2 distinct sets; the work experience and the personal attributes, including attitude and work style. Remember that this is my personal opinion, based solely on my experience and perspective. If your experience or approach to work don’t perfectly align … Continue reading Episode 4: The Attributes Of A Digital Strategist

Nasser Sahlool7 Comments