Digital Agency Strategist

Episode 22: The Digital Agency Strategist

The advertising agency. Maligned and mocked. Its obituary has been written countless times. Its sheen of mid-century cachet long diminished. Brands are taking business and talent in-house. Ad-tech platforms and vendors line up to tell CMOs that they don’t need to spend money on agencies anymore; that they can move the funds they used to spend on Friday night beer carts and hip offices for … Continue reading Episode 22: The Digital Agency Strategist