Tag: digital strategy

empathy in strategy
Foundations

Episode 84: Beyond Understanding – The Importance Of Empathy In Strategy

Bill Clinton once famously said ‘I feel your pain’. Not ‘I understand‘ or ‘I see‘, but ‘I feel‘. Empathy. It’s the difference between being an observer and an active participant. And in our data first world, it is often overlooked. But without empathy, we can’t execute on our vision. Without empathy we can’t lead. Without empathy our campaigns won’t work. Without empathy, we can’t be … Continue reading Episode 84: Beyond Understanding – The Importance Of Empathy In Strategy

Nasser Sahlool2 Comments
Rumi Mystics Strategy
Classical Strategists, Foundations

Episode 83: The Mystic – Applying The Teachings Of Rumi To The Role Of The Strategist

‘If you are irritated by every rub, how will your mirror be polished?’ Jalal al-Din Muhammad Rumi was a 13th Century poet, scholar and Sufi mystic whose writings continue to inspire across cultures and languages, making him the best selling poet in the United States. Rumi’s teachings are guided by the concept of Tawhid, or the union with the Beloved,  and that the path for achieving … Continue reading Episode 83: The Mystic – Applying The Teachings Of Rumi To The Role Of The Strategist

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blue ocean digital strategy
Foundations

Episode 82: The Blue Ocean – Creating Uncontested Market Space In Digital Strategy

In 1997, Apple unveiled its ‘Think Different’ campaign, marking its re-emergence as a powerhouse in the industry. The idea of being different is not only compelling, it’s important. In a crowded marketplace, you can do what everyone else is doing, or you can apply the concepts of the Blue Ocean Strategy and create your own market. These concepts matter today in the practice of digital … Continue reading Episode 82: The Blue Ocean – Creating Uncontested Market Space In Digital Strategy

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veil of ignorance
Foundations

Episode 81: The Veil Of Ignorance – How To Build A Strategy With Too Little Information

How do you figure out a path if you don’t know the destination? What about if you have no idea about the resources at your disposal to get there? This is not a fanciful or hypothetical question, but a challenge that we are faced with often as strategists. When you have too little information, it can be tempting to walk away from the situation. Rather than … Continue reading Episode 81: The Veil Of Ignorance – How To Build A Strategy With Too Little Information

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change is coming
Foundations

Episode 80: The 4 Principles To Thrive In Change

Anxiety. Despair. Paralysis. Rapid and dramatic change can be dizzying and debilitating. But it need not be. If we prepare ourselves appropriately, and approached pragmatically, change can be empowering and transformative. Here’s how to thrive in a changing environment. Change is inexorable. Just when we think we have a handle on things and begin to coast, it sneaks up on you and overturns the table. … Continue reading Episode 80: The 4 Principles To Thrive In Change

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strategy tactics
Foundations

Episode 79: Strategy Is More Than A Collection Of Tactics

It’s a common problem in digital marketing. We jump straight to execution without first developing the strategy. For many that work in this space, strategy is nothing more than a collection of tactics. Why is this sentiment so prevalent, how does it impact our work, and what is the benefit of treating strategy as more than a collection of tactics? Digital media lends itself to … Continue reading Episode 79: Strategy Is More Than A Collection Of Tactics

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porters 5 forces in digital strategy
Foundations

Episode 78: Applying Porter’s 5 Forces To Digital Strategy

Too often, when we think of our work in digital marketing, we consider it purely through the lens of the technology we are working with. In doing so, we forget the strategic frameworks that have been applied in planning for decades. How relevant are these frameworks to the work of the digital strategist, and how do they apply? To answer that question, let’s look at … Continue reading Episode 78: Applying Porter’s 5 Forces To Digital Strategy

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winning in difficult situations
Foundations

Episode 77: Winning In Difficult Situations

Some weeks it feels like all we do is fight fires. This can be exhausting and demoralizing. But worse that that, it can serve to cause us to take our eyes off our goals, lose perspective, and make decisions that might alleviate the short term pain, but work to undermine the long term strategic objective. Here’s how to win in difficult situations. In thinking through … Continue reading Episode 77: Winning In Difficult Situations

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renaissance man
Classical Strategists, Foundations

Episode 76: The Digital Strategist As Renaissance Man

In 1633, Galileo Galilei was convicted of and imprisoned for heresy by the Roman Inquisition for arguing that the planets revolve around the Sun, rather than around the Earth. Astronomer, physicist, philosopher and mathematician, Galileo, along with Leonardo da Vinci, Michelangelo and other polymaths came to characterize an era of discovery, creativity and progress, often in the face of intense resistance. They were men of … Continue reading Episode 76: The Digital Strategist As Renaissance Man

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Machiavelli Digital Strategy
Classical Strategists, Foundations

Episode 75: The Prince – 5 Lessons Strategists Can Learn From Machiavelli

To be called Machiavellian is to be considered unscrupulous, immoral and deceitful. This is a man that wrote that ‘since love and fear can hardly exist together, if we must choose between them, it is far safer to be feared than loved’, and ‘if an injury has to be done to a man it should be so severe that his vengeance need not be feared’. … Continue reading Episode 75: The Prince – 5 Lessons Strategists Can Learn From Machiavelli

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