Why do people buy? They believe that what you are selling is going to fulfill their need. And that’s the key word…believe. For them to believe this fact, they have to trust. And in an industry based on artifice, to instil trust, nothing matters more than authenticity. I’m aware that speaking about authenticity with regards to digital marketing risks eliciting eye rolls and sighs at … Continue reading Episode 103: Keeping It Real – Authenticity Matters
The Ancient Greeks wrote that you should know thyself. But self awareness is a seemingly rare trait. We rush to talk, to get our opinion across without thinking about the impact on how we are perceived. Why is self awareness so important, why is it so rare, and how can we become more self aware? Self awareness is the conscious knowledge of one’s own character, feelings, … Continue reading Episode 97: Self Awareness Is A Beautiful Thing
Overlooked, sidelined and dismissed, soft skills are considered less important than hard technical skills and experience. But as you grow your career, they become ever more important. What are soft skills, why are they not considered important when you first start your career, and why do they become more important as you grow? Soft skills are human skills. They are communication skills. They are about … Continue reading Episode 96: Why Are Soft Skills So Hard?
Bill Clinton once famously said ‘I feel your pain’. Not ‘I understand‘ or ‘I see‘, but ‘I feel‘. Empathy. It’s the difference between being an observer and an active participant. And in our data first world, it is often overlooked. But without empathy, we can’t execute on our vision. Without empathy we can’t lead. Without empathy our campaigns won’t work. Without empathy, we can’t be … Continue reading Episode 84: Beyond Understanding – The Importance Of Empathy In Strategy