Inception Action

Episode 70: From Inception To Action – Getting Things Done As A Digital Strategist

It’s the most common complaint about digital strategists. We swoop in, ask some questions, dictate direction and then leave it to others to implement. All too often, it’s a fair description of how many choose to conduct themselves. But without collective ownership of the strategy, it is unlikely to ever get implemented correctly, if at all. Without implementation, we can never prove the value of … Continue reading Episode 70: From Inception To Action – Getting Things Done As A Digital Strategist