Tag: Passion

Authenticity Matters
Foundations

Episode 103: Keeping It Real – Authenticity Matters

Why do people buy? They believe that what you are selling is going to fulfill their need. And that’s the key word…believe. For them to believe this fact, they have to trust. And in an industry based on artifice, to instil trust, nothing matters more than authenticity. I’m aware that speaking about authenticity with regards to digital marketing risks eliciting eye rolls and sighs at … Continue reading Episode 103: Keeping It Real – Authenticity Matters

Nasser Sahlool1 Comment
These Truths We Hold To Be Self Evident
Classical Strategists, Foundations, Global Perspectives, Interviews

Episode 100: These Truths We Hold To Be Self Evident

**Record Scratch** **Freeze Frame** Yeah. That’s me. You’re probably wondering how I got here. I know I sometimes do. When I first launched this project just under 2 years ago, my hope was that coming out of this I could build a repository that would be useful to aspiring strategists, giving them a roadmap for their career development. In order to do so, I had to answer 2 … Continue reading Episode 100: These Truths We Hold To Be Self Evident

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Digital Strategy as a passion
Interviews

Episode 6: Digital Strategy As A Passion Project – A Conversation with Ahmed Elemam

This episode we welcome Ahmed Elemam to the show. Ahmed joins us from Calgary to discuss digital strategy as a passion project. A key member of the digital marketing team at WestJet, one of Canada’s most preferred airlines, Ahmed’s career has spanned agency and client work, but often with an emphasis on one of his earliest passions, namely travel. Passion drives Ahmed. You can hear it in his … Continue reading Episode 6: Digital Strategy As A Passion Project – A Conversation with Ahmed Elemam

Nasser Sahlool4 Comments