postlaunch strategy

Episode 88: The Long And Winding Road – The Post-Launch Role Of The Strategist

Strategy is not about immediate impact, but rather about long term achievement of ambitious objectives. It doesn’t constantly change; if it did then it wouldn’t be strategy. So once the strategy is set, and the implementation begins, is there a role for the strategist? I believe the strategist is critical for the successful execution of a strategy once it launches because they fulfill 3 key … Continue reading Episode 88: The Long And Winding Road – The Post-Launch Role Of The Strategist