RIP Digital Strategist

Episode 66: The Marketing Strategist – Is It Time For The Digital Strategist To Rest In Peace?

General Douglas MacArthur once famously said that ‘old soldiers never die; they just fade away’. Is it time for the digital strategist to just fade away? Have we reached the point of maturity and integration in our industry that there is no longer a need for our role? Should we now simply be considered as marketing strategists? Many episodes ago we discussed the future of … Continue reading Episode 66: The Marketing Strategist – Is It Time For The Digital Strategist To Rest In Peace?