Tag: Scott Ensign

Digital Strategy Open Mind
Foundations

Episode 16: An Open Mind – The Key To Success In Digital Strategy

‘It’s how we’ve always done it’. These are the words of bureaucracy. The words of inflexibility. Words that may make sense in the context of a well oiled machine delivering efficiently in a static environment. But as we’ve seen, digital media is not static. It’s dizzyingly dynamic. And efficiency and success in this space are not achieved through myopic adherence to legacy processes, but to approaching challenges … Continue reading Episode 16: An Open Mind – The Key To Success In Digital Strategy

Nasser Sahlool2 Comments
North Star
Interviews

Episode 8: The Digital Strategist In The Shadow Of Google – A Conversation With Scott Ensign

Scott Ensign is VP of Search Marketing at DAC Group,  one of the largest independent digital performance agencies around, and in full disclosure, my employer. In this capacity, he has built a sizeable team of search marketers on both the paid and organic side and is heavily involved in recruiting and developing the skills and careers of these folks. He joins us this episode from New … Continue reading Episode 8: The Digital Strategist In The Shadow Of Google – A Conversation With Scott Ensign

Nasser Sahlool3 Comments