Tag: Selling Strategy

Authenticity Matters
Foundations

Episode 103: Keeping It Real – Authenticity Matters

Why do people buy? They believe that what you are selling is going to fulfill their need. And that’s the key word…believe. For them to believe this fact, they have to trust. And in an industry based on artifice, to instil trust, nothing matters more than authenticity. I’m aware that speaking about authenticity with regards to digital marketing risks eliciting eye rolls and sighs at … Continue reading Episode 103: Keeping It Real – Authenticity Matters

Nasser Sahlool1 Comment
These Truths We Hold To Be Self Evident
Classical Strategists, Foundations, Global Perspectives, Interviews

Episode 100: These Truths We Hold To Be Self Evident

**Record Scratch** **Freeze Frame** Yeah. That’s me. You’re probably wondering how I got here. I know I sometimes do. When I first launched this project just under 2 years ago, my hope was that coming out of this I could build a repository that would be useful to aspiring strategists, giving them a roadmap for their career development. In order to do so, I had to answer 2 … Continue reading Episode 100: These Truths We Hold To Be Self Evident

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Building Consensus
Foundations

Episode 99: Building Consensus

Consensus can be a dirty word. It implies compromise. Compromise invites committee thinking. And committee thinking is associated with safe and uninteresting solutions. But without consensus, we can’t deliver a digital strategy. How do we achieve consensus while remaining daring and innovative? Let’s start by saying that consensus is necessary. As strategists, our role is to drive the thinking and deliver the broad vision, connecting … Continue reading Episode 99: Building Consensus

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Art Of The Pitch
Foundations

Episode 42: The Art Of The Pitch – Bringing To Life The Strategic Idea

An idea can move. An idea can inspire. An idea can make the difference. But that idea needs to be positioned, articulated and communicated in a way that will help an audience not only understand what makes the idea logically sound, it also needs to resonate emotionally. Understanding how to do that is at the core of the art of the pitch. And mastering this … Continue reading Episode 42: The Art Of The Pitch – Bringing To Life The Strategic Idea

Nasser Sahlool3 Comments
Selling Strategy
Foundations

Episode 39: Selling Strategy – Solution versus Product

Product sale versus solution sale. What is the distinction, why is it important and how does it apply to strategy? I would argue that understanding the difference is one of the key strengths of a strategist, and leveraging that fact will make you more successful. So what is the difference between a product sale and a solution sale? Simply put, if you have a defined platform, … Continue reading Episode 39: Selling Strategy – Solution versus Product

Nasser Sahlool2 Comments