Selling Strategy

Episode 39: Selling Strategy – Solution versus Product

Product sale versus solution sale. What is the distinction, why is it important and how does it apply to strategy? I would argue that understanding the difference is one of the key strengthsĀ of a strategist, and leveraging that fact will make you more successful. So what is the difference between a product sale and a solution sale? Simply put, if you have a defined platform, … Continue reading Episode 39: Selling Strategy – Solution versus Product