**Record Scratch** **Freeze Frame** Yeah. That’s me. You’re probably wondering how I got here. I know I sometimes do. When I first launched this project just under 2 years ago, my hope was that coming out of this I could build a repository that would be useful to aspiring strategists, giving them a roadmap for their career development. In order to do so, I had to answer 2 … Continue reading Episode 100: These Truths We Hold To Be Self Evident
Bill Clinton once famously said ‘I feel your pain’. Not ‘I understand‘ or ‘I see‘, but ‘I feel‘. Empathy. It’s the difference between being an observer and an active participant. And in our data first world, it is often overlooked. But without empathy, we can’t execute on our vision. Without empathy we can’t lead. Without empathy our campaigns won’t work. Without empathy, we can’t be … Continue reading Episode 84: Beyond Understanding – The Importance Of Empathy In Strategy
The era of the Mad Men is drawing to a close. The Math Men are in the ascendancy. Programmatic buying and marketing automation mean that the skills that matter today are the technical skills required to manipulate systems and software. And yet, in the rush to automate and optimize, we are increasingly overlooking the element that has traditionally been at the heart of our industry, … Continue reading Episode 31: The Human Element – The Catalyst In Digital Strategy
Octopus Digital Strategy 