Category: Interviews

Interviews with leaders in digital strategy around the world, including perspectives on how to build a successful career in digital strategy

Digital Strategist Sweden
Global Perspectives, Interviews

Episode 24: The Digital Strategist In Sweden – A Conversation With Kristin Heinonen

Kristin Heinonen is a digital trend analyst at Medievarlden, a subscription service for media executives, as well as Program Curator at The Conference, an international digital conference with 3000 visitors from around the world. As a digital strategist Kristin has worked for some of Sweden’s best known companies and large media organizations. She is also listed as one of the most creative people on the … Continue reading Episode 24: The Digital Strategist In Sweden – A Conversation With Kristin Heinonen

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Digital Strategist Integrated Marketing
Interviews

Episode 23: The Digital Strategist In Integrated Marketing – A Conversation With Ya-Yung Cheng

Ya-Yung Cheng, who goes by YY, is the Senior Director of Digital Marketing and Platforms at Sylvan Learning, the leading provider of K through 12 tutoring and supplemental education services in North America. YY brings almost 20 years of marketing experience to the role, with positions at American Express, Ingenio and Yahoo along the way. YY is a graduate of the University of Pennsylvania and has … Continue reading Episode 23: The Digital Strategist In Integrated Marketing – A Conversation With Ya-Yung Cheng

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Digital Strategist Scandinavia
Global Perspectives, Interviews

Episode 21: The Digital Strategist In Scandinavia – A Conversation With Louise Broberg

Louise Broberg is a digital and social strategist with strong copywriting roots. A native of Sweden, working in Norway and with experience with a Danish company, Louise understands what it means to work as a strategist across Scandinavia, with all the complexities and nuances of this region. She joins us from Oslo, Norway to discuss the role of the digital strategist in Scandinavia. You can hear … Continue reading Episode 21: The Digital Strategist In Scandinavia – A Conversation With Louise Broberg

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Digital Strategist Italy
Global Perspectives, Interviews

Episode 19: The Digital Strategist In Italy – A Conversation With Elisa Cerruti

Dr. Elisa Cerruti is a digital marketing strategist consulting with CMOs, startups and digital marketers on the planning and execution of their marketing strategies. Prior to working as a consultant, Elisa taught marketing and management as a lecturer and an adjunct professor for start up incubators and for executive programs. Elisa started her career as a project manager in the arts, before earning her PhD, … Continue reading Episode 19: The Digital Strategist In Italy – A Conversation With Elisa Cerruti

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Digital Strategy Journalism
Interviews

Episode 18: The Role Of The Digital Strategist In Journalism – A Conversation With Jon Bernstein

 Jon Bernstein is an award-winning journalist, editor and digital strategist. He was deputy editor, then digital director at the New Statesman; multimedia editor at Channel 4 News; ran the Channel 4 FactCheck website during the 2005 general election; and was editor-in-chief of Directgov, working in the Cabinet Office’s eGovernment Unit. He began his career in journalism as a technology writer, working as a reporter for … Continue reading Episode 18: The Role Of The Digital Strategist In Journalism – A Conversation With Jon Bernstein

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Digital Strategist Sales
Interviews

Episode 17: The Digital Strategist In Sales – A Conversation With Ian Lee

Ian Lee is VP Strategy at Sensei Labs, a Division of Klick Inc. He is a twenty-five year veteran of strategic consulting, digital marketing, solutions architecture and client service. He has worked with clients across a broad spectrum of both consumer and B2B industries, devising business and technical solutions for marketing, infrastructure, collaboration and knowledge management. Prior to joining Klick, Ian held senior leadership positions … Continue reading Episode 17: The Digital Strategist In Sales – A Conversation With Ian Lee

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Digital Strategy China
Global Perspectives, Interviews

Episode 15: Digital Strategy And Transformation In China – A Conversation With Matthias Hendrichs

Matthias Hendrichs is Managing Director with the Gao Feng Advisory Company, a pre-eminent strategy and management consulting firm based in China. Before joining Gao Feng as the lead for their digital practice for Greater China, Matthias worked in Europe and Asia for blue chip companies such as Bertelsmann and BASF. He consults, speaks and writes extensively on the subject of digital transformation and disruption in … Continue reading Episode 15: Digital Strategy And Transformation In China – A Conversation With Matthias Hendrichs

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Gender Digital Strategy
Interviews

Episode 14: The Role Of Gender In Digital Strategy – A Conversation With Erin Burrell

Erin Burrell is the Managing Consultant with Stibo Systems, an enterprise software company based in Denmark that acts as the Master Data Management provider for many of the world’s largest brands. She brings a decade of experience in digital marketing, including eCommerce and CRM responsibilities at the Home Depot and Sears. She also maintains an excellent blog at Erinburrell.ca. She joins us from Auckland, New Zealand … Continue reading Episode 14: The Role Of Gender In Digital Strategy – A Conversation With Erin Burrell

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Digital Strategist Transformation Agent
Interviews

Episode 13: The Digital Strategist As Transformation Agent – A Conversation With Octavian Mihai

Octavian Mihai is a digital strategist, a consultant and an agent of transformation within and on behalf of major Madison Avenue advertising agencies. Over the course of his career he has created and sold agencies as well as worked as SVP at McCann Health. He joins us today from New York to discuss the role of the digital strategist as a transformation agent. You can hear our conversation in … Continue reading Episode 13: The Digital Strategist As Transformation Agent – A Conversation With Octavian Mihai

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European Digital Strategist
Global Perspectives, Interviews

Episode 12: The European Digital Strategist – A Conversation With David Jowett

David Jowett is President of DAC Group Europe, a role to which he brings enormous experience running international and pan-European organizations. In previous roles he was Managing Director of Mediacom UK and President of Global Clients for Aegis Media. He joins us from London to discuss the role of the digital strategist within a European context. You can hear our conversation in the podcast in iTunes, Stitcher or Soundcloud or below now. … Continue reading Episode 12: The European Digital Strategist – A Conversation With David Jowett

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