International Digital Strategist

Episode 11: The International Digital Strategist – A Conversation With Gustavo Arruda

Gustavo Arruda is Global Director of Marketing at OpenSRS, a division of Tucows. With a strong background in digital marketing, Gustavo is responsible for the digital strategy worldwide for the storied technology company. He joins us from Toronto to discuss what it takes to work as a digital strategist in an international context. You can hear our conversation in the podcast in iTunes, Stitcher or Soundcloud or below now. Tucows has changed … Continue reading Episode 11: The International Digital Strategist – A Conversation With Gustavo Arruda

Digital Strategist in Higher Education

Episode 10: The Digital Strategist In Higher Education – A Conversation With Andrew Hickey

Andrew Hickey is Director of Digital Marketing at eCornell, the online arm of Cornell University in Ithaca, New York. Andrew leads the team that is responsible for the strategy and execution that is driving the growth of online education at the Ivy League school. He joins us to discuss the role of the digital strategist in the higher education space. You can hear our conversation in the podcast in iTunes, Stitcher or … Continue reading Episode 10: The Digital Strategist In Higher Education – A Conversation With Andrew Hickey

Food Blog Digital Strategy

Episode 9: The Role Of The Blog In Digital Strategy – A Conversation With Viviana Machado

Viviana Machado is Manager of Digital Media and Content at The Home Depot. While her work there is interesting, what really sets her apart is how she has put herself on the map over the last five years with her acclaimed food blog, FoodiesInked.com. This venture reflects a deeply held personal passion and has also impacted her career trajectory. She joins us from Toronto to … Continue reading Episode 9: The Role Of The Blog In Digital Strategy – A Conversation With Viviana Machado

North Star

Episode 8: The Digital Strategist In The Shadow Of Google – A Conversation With Scott Ensign

Scott Ensign is VP of Search Marketing at DAC Group,  one of the largest independent digital performance agencies around, and in full disclosure, my employer. In this capacity, he has built a sizeable team of search marketers on both the paid and organic side and is heavily involved in recruiting and developing the skills and careers of these folks. He joins us this episode from New … Continue reading Episode 8: The Digital Strategist In The Shadow Of Google – A Conversation With Scott Ensign

B2B Digital Strategist

Episode 7: The B2B Digital Strategist – A Conversation with David Kavanagh

Digital Strategy for B2B organizations brings with it particular challenges. More modest budgets, a more targeted audience and a generally more conservative mindset combine to make this a particularly challenging environment for the digital strategist to excel in. This week, David Kavanagh, Director of Digital Strategy at ADP joins us from Toronto to discuss why this particular niche is such a rewarding career choice. You can hear … Continue reading Episode 7: The B2B Digital Strategist – A Conversation with David Kavanagh

Digital Strategy as a passion

Episode 6: Digital Strategy As A Passion Project – A Conversation with Ahmed Elemam

This episode we welcome Ahmed Elemam to the show. Ahmed joins us from Calgary to discuss digital strategy as a passion project. A key member of the digital marketing team at WestJet, one of Canada’s most preferred airlines, Ahmed’s career has spanned agency and client work, but often with an emphasis on one of his earliest passions, namely travel. Passion drives Ahmed. You can hear it in his … Continue reading Episode 6: Digital Strategy As A Passion Project – A Conversation with Ahmed Elemam

Future of Digital Strategy

Episode 5: The Future of Digital Strategy – A Conversation with Nectarios Economakis

This episode we welcome our first guest. Nectarios Economakis joins us from Montreal to give us his perspective on the future of digital strategy. With experience on both the agency and client side, Nectar left his role at Google, where he was the first member of the sales team in Montreal to collaborate with partners on a new venture, the PNR, a management-consulting firm with … Continue reading Episode 5: The Future of Digital Strategy – A Conversation with Nectarios Economakis