Episode 29: The Paid Search Strategist: A Conversation With Adiela Aviram
Adiela Aviram is the Search Engine Marketing Team Lead with DAC Group. Adiela specializes in managing highly complex, decentralized client engagements that involve multiple stakeholders and strict lead/conversion targets. She combines her agency background with experience in the not for profit sector, and has run campaigns in the education, financial services and consumer electronics spaces. Her work at DAC has received recognition as a finalist … Continue reading Episode 29: The Paid Search Strategist: A Conversation With Adiela Aviram
Episode 28: The Best Digital Strategy – The Case For Simplicity
“One day I will find the right words, and they will be simple”. Jack Kerouac wrote that in The Dharma Bums, and it defines the element that sits at the core of the best digital strategy. Simplicity. We live and work in a world of sometimes overwhelming complexity. Complexity breeds ignorance. Complexity begets paralysis. Complexity leads to confusion. It is within this confusion that the … Continue reading Episode 28: The Best Digital Strategy – The Case For Simplicity
Episode 27: The Digital Strategist In The Netherlands – A Conversation With Ralf van Lieshout
Ralf van Lieshout is a digital strategist and co-founder of social content agency We Are Blossom, a GroupM/WPP company. Prior to founding We Are Blossom, Ralf worked at KPN (Royal Dutch Telecom) and on the agency side with DDB and Tribal Amsterdam. Today his agency consists of a team of 18 and works with clients including the National Lottery (Staatsloterij), Microsoft and M&M’s. An active … Continue reading Episode 27: The Digital Strategist In The Netherlands – A Conversation With Ralf van Lieshout
Episode 26: The Digital Strategist In The Journey To Conversion – A Conversation With Daniel Prendergast
Daniel Prendergast is Head of Digital at Sheffield Hallam University where he is driving the digital transformation of the organization. Daniel brings over 15 years of digital experience to the role, with a keen understanding of campaign integration across online and offline channels for a variety of industries including higher education, international publishing, travel and tourism, and B2C / B2B online product retail, both on … Continue reading Episode 26: The Digital Strategist In The Journey To Conversion – A Conversation With Daniel Prendergast
Episode 25: The Digital Strategist In South Africa – A Conversation With Cherylann Smith
Cherylann Smith is co-founder and managing director of WeCollaborate, a brand communications specialist consultancy. Cherylann brings over a decade of experience working with major organizations such as Nando’s as well as the African Leadership Academy. She has worked on a wide variety of international brands such as MasterCard, Microsoft and Audi, focusing on digital, content and social media strategy. An active participant in the marketing … Continue reading Episode 25: The Digital Strategist In South Africa – A Conversation With Cherylann Smith
Episode 24: The Digital Strategist In Sweden – A Conversation With Kristin Heinonen
Kristin Heinonen is a digital trend analyst at Medievarlden, a subscription service for media executives, as well as Program Curator at The Conference, an international digital conference with 3000 visitors from around the world. As a digital strategist Kristin has worked for some of Sweden’s best known companies and large media organizations. She is also listed as one of the most creative people on the … Continue reading Episode 24: The Digital Strategist In Sweden – A Conversation With Kristin Heinonen
Episode 23: The Digital Strategist In Integrated Marketing – A Conversation With Ya-Yung Cheng
Ya-Yung Cheng, who goes by YY, is the Senior Director of Digital Marketing and Platforms at Sylvan Learning, the leading provider of K through 12 tutoring and supplemental education services in North America. YY brings almost 20 years of marketing experience to the role, with positions at American Express, Ingenio and Yahoo along the way. YY is a graduate of the University of Pennsylvania and has … Continue reading Episode 23: The Digital Strategist In Integrated Marketing – A Conversation With Ya-Yung Cheng
Episode 22: The Digital Agency Strategist
The advertising agency. Maligned and mocked. Its obituary has been written countless times. Its sheen of mid-century cachet long diminished. Brands are taking business and talent in-house. Ad-tech platforms and vendors line up to tell CMOs that they don’t need to spend money on agencies anymore; that they can move the funds they used to spend on Friday night beer carts and hip offices for … Continue reading Episode 22: The Digital Agency Strategist
Episode 21: The Digital Strategist In Scandinavia – A Conversation With Louise Broberg
Louise Broberg is a digital and social strategist with strong copywriting roots. A native of Sweden, working in Norway and with experience with a Danish company, Louise understands what it means to work as a strategist across Scandinavia, with all the complexities and nuances of this region. She joins us from Oslo, Norway to discuss the role of the digital strategist in Scandinavia. You can hear … Continue reading Episode 21: The Digital Strategist In Scandinavia – A Conversation With Louise Broberg
Episode 20: What To Do When You Get It Wrong – The 6 Step Digital Strategy Recovery Plan
To listen to podcasts and read blogs on the subject of digital strategy, it’s easy to get the impression that this is a straightforward business, where everything is awesome, or at least it would be if pesky clients could only grasp the wisdom of your words and if we applied the ‘7 rules for success’. But what happens when you get it wrong? I’m not talking … Continue reading Episode 20: What To Do When You Get It Wrong – The 6 Step Digital Strategy Recovery Plan
Octopus Digital Strategy 