Episode 19: The Digital Strategist In Italy – A Conversation With Elisa Cerruti
Dr. Elisa Cerruti is a digital marketing strategist consulting with CMOs, startups and digital marketers on the planning and execution of their marketing strategies. Prior to working as a consultant, Elisa taught marketing and management as a lecturer and an adjunct professor for start up incubators and for executive programs. Elisa started her career as a project manager in the arts, before earning her PhD, … Continue reading Episode 19: The Digital Strategist In Italy – A Conversation With Elisa Cerruti
Episode 18: The Role Of The Digital Strategist In Journalism – A Conversation With Jon Bernstein
Jon Bernstein is an award-winning journalist, editor and digital strategist. He was deputy editor, then digital director at the New Statesman; multimedia editor at Channel 4 News; ran the Channel 4 FactCheck website during the 2005 general election; and was editor-in-chief of Directgov, working in the Cabinet Office’s eGovernment Unit. He began his career in journalism as a technology writer, working as a reporter for … Continue reading Episode 18: The Role Of The Digital Strategist In Journalism – A Conversation With Jon Bernstein
Episode 17: The Digital Strategist In Sales – A Conversation With Ian Lee
Ian Lee is VP Strategy at Sensei Labs, a Division of Klick Inc. He is a twenty-five year veteran of strategic consulting, digital marketing, solutions architecture and client service. He has worked with clients across a broad spectrum of both consumer and B2B industries, devising business and technical solutions for marketing, infrastructure, collaboration and knowledge management. Prior to joining Klick, Ian held senior leadership positions … Continue reading Episode 17: The Digital Strategist In Sales – A Conversation With Ian Lee
Episode 16: An Open Mind – The Key To Success In Digital Strategy
‘It’s how we’ve always done it’. These are the words of bureaucracy. The words of inflexibility. Words that may make sense in the context of a well oiled machine delivering efficiently in a static environment. But as we’ve seen, digital media is not static. It’s dizzyingly dynamic. And efficiency and success in this space are not achieved through myopic adherence to legacy processes, but to approaching challenges … Continue reading Episode 16: An Open Mind – The Key To Success In Digital Strategy
Episode 15: Digital Strategy And Transformation In China – A Conversation With Matthias Hendrichs
Matthias Hendrichs is Managing Director with the Gao Feng Advisory Company, a pre-eminent strategy and management consulting firm based in China. Before joining Gao Feng as the lead for their digital practice for Greater China, Matthias worked in Europe and Asia for blue chip companies such as Bertelsmann and BASF. He consults, speaks and writes extensively on the subject of digital transformation and disruption in … Continue reading Episode 15: Digital Strategy And Transformation In China – A Conversation With Matthias Hendrichs
Episode 14: The Role Of Gender In Digital Strategy – A Conversation With Erin Burrell
Erin Burrell is the Managing Consultant with Stibo Systems, an enterprise software company based in Denmark that acts as the Master Data Management provider for many of the world’s largest brands. She brings a decade of experience in digital marketing, including eCommerce and CRM responsibilities at the Home Depot and Sears. She also maintains an excellent blog at Erinburrell.ca. She joins us from Auckland, New Zealand … Continue reading Episode 14: The Role Of Gender In Digital Strategy – A Conversation With Erin Burrell
Episode 13: The Digital Strategist As Transformation Agent – A Conversation With Octavian Mihai
Octavian Mihai is a digital strategist, a consultant and an agent of transformation within and on behalf of major Madison Avenue advertising agencies. Over the course of his career he has created and sold agencies as well as worked as SVP at McCann Health. He joins us today from New York to discuss the role of the digital strategist as a transformation agent. You can hear our conversation in … Continue reading Episode 13: The Digital Strategist As Transformation Agent – A Conversation With Octavian Mihai
Episode 12: The European Digital Strategist – A Conversation With David Jowett
David Jowett is President of DAC Group Europe, a role to which he brings enormous experience running international and pan-European organizations. In previous roles he was Managing Director of Mediacom UK and President of Global Clients for Aegis Media. He joins us from London to discuss the role of the digital strategist within a European context. You can hear our conversation in the podcast in iTunes, Stitcher or Soundcloud or below now. … Continue reading Episode 12: The European Digital Strategist – A Conversation With David Jowett
Episode 11: The International Digital Strategist – A Conversation With Gustavo Arruda
Gustavo Arruda is Global Director of Marketing at OpenSRS, a division of Tucows. With a strong background in digital marketing, Gustavo is responsible for the digital strategy worldwide for the storied technology company. He joins us from Toronto to discuss what it takes to work as a digital strategist in an international context. You can hear our conversation in the podcast in iTunes, Stitcher or Soundcloud or below now. Tucows has changed … Continue reading Episode 11: The International Digital Strategist – A Conversation With Gustavo Arruda
Episode 10: The Digital Strategist In Higher Education – A Conversation With Andrew Hickey
Andrew Hickey is Director of Digital Marketing at eCornell, the online arm of Cornell University in Ithaca, New York. Andrew leads the team that is responsible for the strategy and execution that is driving the growth of online education at the Ivy League school. He joins us to discuss the role of the digital strategist in the higher education space. You can hear our conversation in the podcast in iTunes, Stitcher or … Continue reading Episode 10: The Digital Strategist In Higher Education – A Conversation With Andrew Hickey
Octopus Digital Strategy 