Digital Strategy for B2B organizations brings with it particular challenges. More modest budgets, a more targeted audience and a generally more conservative mindset combine to make this a particularly challenging environment for the digital strategist to excel in. This week, David Kavanagh, Director of Digital Strategy at ADP joins us from Toronto to discuss why this particular niche is such a rewarding career choice. You can hear … Continue reading Episode 7: The B2B Digital Strategist – A Conversation with David Kavanagh