Tag: digital strategist

Gender Digital Strategy
Interviews

Episode 14: The Role Of Gender In Digital Strategy – A Conversation With Erin Burrell

Erin Burrell is the Managing Consultant with Stibo Systems, an enterprise software company based in Denmark that acts as the Master Data Management provider for many of the world’s largest brands. She brings a decade of experience in digital marketing, including eCommerce and CRM responsibilities at the Home Depot and Sears. She also maintains an excellent blog at Erinburrell.ca. She joins us from Auckland, New Zealand … Continue reading Episode 14: The Role Of Gender In Digital Strategy – A Conversation With Erin Burrell

Unknown's avatarNasser Sahlool4 Comments
Digital Strategist Transformation Agent
Interviews

Episode 13: The Digital Strategist As Transformation Agent – A Conversation With Octavian Mihai

Octavian Mihai is a digital strategist, a consultant and an agent of transformation within and on behalf of major Madison Avenue advertising agencies. Over the course of his career he has created and sold agencies as well as worked as SVP at McCann Health. He joins us today from New York to discuss the role of the digital strategist as a transformation agent. You can hear our conversation in … Continue reading Episode 13: The Digital Strategist As Transformation Agent – A Conversation With Octavian Mihai

Unknown's avatarNasser Sahlool3 Comments
International Digital Strategist
Global Perspectives, Interviews

Episode 11: The International Digital Strategist – A Conversation With Gustavo Arruda

Gustavo Arruda is Global Director of Marketing at OpenSRS, a division of Tucows. With a strong background in digital marketing, Gustavo is responsible for the digital strategy worldwide for the storied technology company. He joins us from Toronto to discuss what it takes to work as a digital strategist in an international context. You can hear our conversation in the podcast in iTunes, Stitcher or Soundcloud or below now. Tucows has changed … Continue reading Episode 11: The International Digital Strategist – A Conversation With Gustavo Arruda

Unknown's avatarNasser Sahlool3 Comments
Digital Strategist in Higher Education
Interviews

Episode 10: The Digital Strategist In Higher Education – A Conversation With Andrew Hickey

Andrew Hickey is Director of Digital Marketing at eCornell, the online arm of Cornell University in Ithaca, New York. Andrew leads the team that is responsible for the strategy and execution that is driving the growth of online education at the Ivy League school. He joins us to discuss the role of the digital strategist in the higher education space. You can hear our conversation in the podcast in iTunes, Stitcher or … Continue reading Episode 10: The Digital Strategist In Higher Education – A Conversation With Andrew Hickey

Unknown's avatarNasser Sahlool2 Comments
Food Blog Digital Strategy
Interviews

Episode 9: The Role Of The Blog In Digital Strategy – A Conversation With Viviana Machado

Viviana Machado is Manager of Digital Media and Content at The Home Depot. While her work there is interesting, what really sets her apart is how she has put herself on the map over the last five years with her acclaimed food blog, FoodiesInked.com. This venture reflects a deeply held personal passion and has also impacted her career trajectory. She joins us from Toronto to … Continue reading Episode 9: The Role Of The Blog In Digital Strategy – A Conversation With Viviana Machado

Unknown's avatarNasser Sahlool3 Comments
North Star
Interviews

Episode 8: The Digital Strategist In The Shadow Of Google – A Conversation With Scott Ensign

Scott Ensign is VP of Search Marketing at DAC Group,  one of the largest independent digital performance agencies around, and in full disclosure, my employer. In this capacity, he has built a sizeable team of search marketers on both the paid and organic side and is heavily involved in recruiting and developing the skills and careers of these folks. He joins us this episode from New … Continue reading Episode 8: The Digital Strategist In The Shadow Of Google – A Conversation With Scott Ensign

Unknown's avatarNasser Sahlool3 Comments
Digital Strategist Attributes
Foundations

Episode 4: The Attributes Of A Digital Strategist

This week we will focus on what I consider are the attributes that make for a successful digital strategist. I believe these can be grouped into 2 distinct sets; the work experience and the personal attributes, including attitude and work style. Remember that this is my personal opinion, based solely on my experience and perspective. If your experience or approach to work don’t perfectly align … Continue reading Episode 4: The Attributes Of A Digital Strategist

Unknown's avatarNasser Sahlool7 Comments
The Digital Strategist
Foundations

Episode 3: The Role Of The Digital Strategist

In previous episodes we have defined what we mean by a digital strategy and how to start building one out by highlighting the questions we need answered in order to do so. Today we are going to change gears and focus on the practitioners themselves. What is the role of the digital strategist, whether in an agency environment or working in-house for a brand? In … Continue reading Episode 3: The Role Of The Digital Strategist

Unknown's avatarNasser Sahlool26 Comments
How to build a digital strategy
Foundations

Episode 2: How to build a digital strategy: The questions we ask to get started

Designing a digital strategy can seem like a daunting task, especially when you consider all the moving pieces you need to integrate, the complexity and dynamism of the media and the changing demands of the various stakeholders. The best way to achieve this is to break it down to a series of digestible sections and steps. In each one, we will focus on answering specific … Continue reading Episode 2: How to build a digital strategy: The questions we ask to get started

Unknown's avatarNasser Sahlool7 Comments
strategic alignment
Foundations

Episode 1: Defining Digital Strategy

For the first few episodes I’m going to set the stage by giving you my perspective on the subject. I’m going to focus on some fundamentals. How do you build a digital strategy? What is the role of the strategist? What are the attributes? Once that is done I will begin to have other perspectives from people that have established themselves in their careers as … Continue reading Episode 1: Defining Digital Strategy

Unknown's avatarNasser Sahlool5 Comments