Digital Strategy Open Mind

Episode 16: An Open Mind – The Key To Success In Digital Strategy

‘It’s how we’ve always done it’. These are the words of bureaucracy. The words of inflexibility. Words that may make sense in the context of a well oiled machine delivering efficiently in a static environment. But as we’ve seen, digital media is not static. It’s dizzyingly dynamic. And efficiency and success in this space are not achieved through myopic adherence to legacy processes, but to approaching challenges … Continue reading Episode 16: An Open Mind – The Key To Success In Digital Strategy

Gender Digital Strategy

Episode 14: The Role Of Gender In Digital Strategy – A Conversation With Erin Burrell

Erin Burrell is the Managing Consultant with Stibo Systems, an enterprise software company based in Denmark that acts as the Master Data Management provider for many of the world’s largest brands. She brings a decade of experience in digital marketing, including eCommerce and CRM responsibilities at the Home Depot and Sears. She also maintains an excellent blog at Erinburrell.ca. She joins us from Auckland, New Zealand … Continue reading Episode 14: The Role Of Gender In Digital Strategy – A Conversation With Erin Burrell